Communications and Marketing Manager at Adexen Recruitment Agency

Adexen Recruitment Agency - Our client, a key player in the Financial sector, is recruiting suitably qualified candidates to fill the position below:

Job Title: Communications and Marketing Manager

Job Reference: 1446
Location: South-West, Nigeria.
Industry: Financial services
Function: Commercial & Communication

Job Description

• Plan strategically, coordinate and manage all marketing and communications related activities for the Institution.
• Promote and sustain customer satisfaction, loyalty and retention through market research and surveys while Ensuring positive market feedback and brand perception.

Responsibilities
Strategic Marketing:

• Define the marketing mix per segment and provide data and insight to support business development strategy.
• Develop annual marketing plan.
• Propose and monitor the validated marketing budget.
• Define and manage the customer journey across each product segment and propose adjustment based on the customer experience.
• Develop and refine marketing goals, pricing strategies, promotional activities and brand together with staff and clients.
• Build unique selling propositions for the products and provide support to boost sales of each of the product in the market.

Customer Service:

• Deliver a customer experience that evokes a sense of ownership, acceptance and belonging for the target market.
• Prepare report and continuous indicators for measuring customer service delivery to executive council, branches and follow-up on the action plans.
• Monitor client retention rates and organize regular customer engagements.
• Design, implement and monitoring of customer reward and loyalty schemes to sustain customer base and encourage referrals.
• Ensure high quality customer service standard for the network.

Brand Management:

• Build and sustain a reputable image for the brand within identified markets to gain favourable market share and gain customer trust & loyalty for the brand.
• Maintain a visible brand identity by ensuring uniformity for internal and external branches based on the Group brand manual.
• Ensure that the brand is visible, positive and compliant on all material/support.
• Advertising and commercial communications:
• Develop messages and speeches which talk to each segment for each product and services.
• Create communication materials and manage media plans.
• Monitor and evaluate the impact of each media campaign.

Research and Studies:

• Provide relevant industry related information that may guide the development and introduction of tailored and innovative products for target markets.
• Market count, background research and zoning for network expansions.
• Measure brand acceptance and collect feedback on brand perception and acceptance.
• Monitor competition and stay up-to-date with trends to strategically position ourselves favorably within existing and new markets.
• Direct market analysis and research to identify trends and opportunities in the industry.

Events and Sponsorship:

• Organize and participate in social events that support each product/brand objective and will create an avenue for target market to connect emotionally with the institution’s brand.
• Organize & partner events that support institution’s objectives for clients, products, services/brand all through the year.
• Organize internal events to sustain customer loyalty and brand love.
• Develop and participate in corporate social initiatives to provide support and development for host communities within the environment.

Internal Communication:

• Ensure all Staff are up-to-date on internal activities, events, awards or social initiatives.
• Maintain Staff interaction and contribution through publication of news and motivational pieces on the intranet.
• Direct the creation of internal communications, press releases and speeches compliant with brand standards for all internal and external communication by stakeholders.

Corporate Communication:

• Ensure all stakeholders are provided up-to-date information on product, services and industry related updates.
• Ensure website has up-to-date information on brand, product and services.
• Optimize search engines.

Expectations

• Bachelor's degree in Business, Marketing, Communications or Public Relations other relevant professional qualifications.
• Minimum of 7 years in professional B2B or B2C marketing and marketing communications experience with at least 3years in management position.
• Previous experience and good industry knowledge in financial services, FMCG or telecoms sector.
• Experience in advertising agencies, media planning, digital and social media agencies is a plus.
• Possess excellent Customer service skills, orientation and background to formulate strategies, set goals and develop action plan towards achieving customer service objectives.
• Strong skills in marketing communications, public relations, and social media.
• Ability to multitask within a high pressured and challenging environment.
• Possess excellent critical thinking and analytical abilities to solve problems and provide solutions.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:
Click here to apply online