Marketing & Communications Manager at Rossland Screening Solutions

Rossland Group since the year 2000 provides market research and management consulting services to clients in the private and public sectors within and outside Nigeria. In 2013, it expanded the scope of its services to include Professional Background Screening and Business Brokerage. In 2015 and 2016, it added franchise consulting and recruitment services respectively.

We are recruiting to fill the vacant position below:

Job Title: Marketing & Communications Manager

Location: Abuja

Job Purpose

• Developing, implementing and executing strategic Marketing and Communications plans. Takes steps to measure, enhance, and enrich the position and image of COMPANY through various goals and objectives.

Marketing Strategy Execution:

• Contributes to marketing effectiveness by identifying short-term and long range issues that need to be addressed; providing information and commentary pertinent to deliberations; recommending options and courses of action; implementing directives.
• Co-develop and implement a marketing strategy that builds a strong COMPANY brand and accelerates customer acquisition
• Collaborate with the team to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities.

Brand Building:

• Brand custodian responsible to ensure conformity with the published guidelines and defined brand architecture.
• Lead in any changes, developments and innovations required in the guidelines.
• Ensuring brand positioning is clear, consistent.
• Responsible for developing & driving the COMPANY Brand performance in Nigeria
• Support the development of the brand and portfolio strategy

Strategic Marketing Planning:

• Analyzing market trends, gather and analyze customer insight, competitors landscape and translating the implications into marketing campaigns
• Highly capable of reporting and forecasting marketing KPIs in line with set sales targets and budget allocation
• Drive overall CRM and direct marketing.
• Exploring ways of improving existing products and services, and increasing profitability
• Identifying target markets and developing strategies to communicate with them.
• Manage and improve lead generation campaigns and programs such as the referrals and loyalty plan, measuring results.
• Monitor and report on effectiveness of marketing communications.

Budgeting:

• Develop long range strategic plans for the assigned category/brand/product/customers and ensure that commitment of resources is in place to deliver
• Achieves financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
• Establish and manage marketing budgets and ensure appropriate funding across marketing mix elements of the brand/portfolio and implement programs to drive efficiencies.
• Secure correct and timely implementation of strategies in cooperation with key departmental functions: Sales, Technical, Finance, Legal, Partnerships, Tele Sales & Customer Experience

PR & Communication:

• Ensure strategic brand communications (including advertising, promotion, digital media and media plans) via deep customer understanding, tracking and following brand/category strategy guidelines
• Lead, manage and develop 3rd party suppliers (production companies, Media, PR, Digital Agencies) to achieve the best execution of brand plans
• Oversee internal coordination of advertising and promotional briefs to deliver world class advertising with regards to brand, brand assets, partnerships with all internal departments.
• Champion standardization, negotiation and driving down of production costs directly related to advertising production with finance

Market Research & Customer Knowledge:

• Work to develop customer marketing insights and provide a foundation for marketing strategy and channel management.
• Coordinate the necessary market research tests for assigned brand/product category or customer segment

Requirements

• 3 years marketing experience
• Bachelor's Degree in ECommerce-Marketing, Business Administration- PR & Communications, Business Administration- Media/Journalism or similar. M.B.A., M.S.M or other relevant advanced Degree is preferred
• Prior working experience in the off-grid solar sector is preferred
• Marketing acumen; expert in understanding and application of theoretical and practical approaches to marketing and brand or product management
• Analytical ability. Ability to analyze data/reports and produce actionable insights that drive of business performance, generally and in specific problem areas.
• Communication. Strong oral and written communication skills. Comfortable presenting to senior management and large groups.
• Entrepreneurship. Energetic self-starter who demonstrates strong resourcefulness and personal initiative. Requires little hand-holding to deliver tasks. High level of energy, creativity and motivation
• Flexibility. Adaptable and comfortable in fast-changing start-up environment. Comfortable in uncertain and/or ambiguous situations. Fast learner. Willing to contribute in areas beyond formal job description.
• Fluency in English
• Possess sound knowledge of the renewable energy space and experience with marketing to COMPANY’ s target market (bottom of the pyramid)

Application Closing Date
30th July, 2018.

Method of Application
Interested and qualified candidates should send their CV's to: [email protected] using the job title as the subject of the e-mail.