Assistant Brand Manager at ReelFruit

ReelFruit is an emerging fruit processing company, retailing a range of dried fruit snacks to cater to the growing number of health-conscious consumers in Nigeria. ReelFruit was established in 2012 and has achieved significant growth - retailing in over 350 stores nationwide, with a head office in Lagos and regional office in Abuja and Port Harcourt. The company also retails product on amazon.com in the US as well as internationally.

We are recruiting to fill the position below:

Job Title: Assistant Brand Manager

Location: Lagos

Job Description

• The company is seeking a qualified candidate based in Lagos to lead and coordinate marketing activities, position our brand locally and internationally, and drive our growth as a leading healthy snack company in Nigeria and beyond.

Job Summary

• The Senior Marketing Associate is responsible for developing and executing marketing related duties. The duties include: creating and defining marketing programs, planning and budgeting, end to end execution of marketing campaigns with external staff, tracking and measuring, and overall brand communication and representation.

Duties/Responsibilities
Marketing:

• Co-develop and execute company’s brand message and strategy.
• Craft media messaging across different platforms to increase company’s awareness.
• Develop advertising as well as PR and experiential campaigns.
• Develop strategic brand and event partnerships that helps in elevating the Uber brand and awareness.
• Oversee development of advertising, public relations and all marketing communications to meet product objectives.
• Conduct marketing activities and optimize as needed.
• Identify media outlets for press releases and promotions.
• Enforce brand marketing guidelines in trademarks, logos, and publications.
• Participate in cross-functional teams to execute product development plan.
• Create advertisements, websites, and direct mail.

Administration and Reporting:

• Develop and track marketing budgets, activities and results.
• Manage all administrative tasks associated with marketing, customer engagement, and PR.
• Act as the central point of contact and ensure that stakeholders are adequately informed of marketing initiatives both internally and externally.
• Use data-driven decision making to track and improve the performance of marketing and promotion efforts.

Partnerships:

• Seek opportunities with different stakeholders to drive company’s growth and position as the premier health snack company
• Attend trade shows and other events that drive company’s publicity

Educational Qualification, Experience and Requirements

• 3-5 years prior experience in a similar role with a marketing agency or company
• Minimum of B.Sc. /B. A in Marketing or any related course
• Excellent written and verbal communication skills
• Ability to effectively organize allocated work activities, work to tight deadlines and coordinate in the effective organization of task and events.
• Passion for branding and brand promotion/development
• Proven in-depth knowledge and understanding of marketing and advertising ecosystem
• Skilled in the practice of data analysis to draw both quantitative and qualitative conclusions
• Proven methodical approach
• Interested in building a marketing career with a medium scale business
• Fast-paced, independent thinker
• Ability to spot and forecast trends
• Ability to analyze consumer demographics, preferences, needs, and buying habits

Application Closing Date
10th November, 2018.
 
How to Apply
Interested and qualified candidates should send their CV and Cover Letter, preferably with examples of executed work to: info@reelfruit.com

Note: Shortlisted candidates will be contacted via email.