Head, Marketing and Sales at Laura Foods Limited

Posted on Mon 12th Nov, 2018 - hotnigerianjobs.com --- (0 comments)

Laura Foods - Our Mission is to help people eat healthy, eat wholesome, eat happy and have a pleasant eating experience all the time. We will achieve our goals through passionate care giving, absolute competence & resilience.

We are recruiting to fill the position below:

Job Title: Head, Marketing and Sales

Location: Abuja

Functional Objectives

To provide for development, planning, implementation, direction and coordination of all company’s marketing and sales programmes/ strategies.
To provide for control, coordination and direction of all brand communications and achieve sustainable brand awareness/presence, brand identity, brand loyalty and brand equity.

Works Description

Develop, plan, execute, coordinate, lead and direct all Marketing/Sales Activities including but not limited to the following:
- Developing and executing customer acquisition and retention marketing programs for all categories of customers such as shops/ supermarkets, direct consumers, online distributors etc;
- Developing standard templates for various sales proposals and participate in their presentation to key prospects;
- Articulating product and service offerings, key benefits and messages for use by sales and marketing personnel of the company;
- Providing daily, weekly, monthly, quarterly and annual reports to senior management and attending senior management meetings to review performance and revise strategies;
- Participate in credit review meetings with senior management.
Develop, plan, execute, coordinate, lead and direct all Sales Lead Generation & Consummation activities namely:
- Creation of effective, compelling positioning, messaging, and sales tools that are readily understood and used by the sales team;
- Creation of sales-ready tools such as market-facing presentation content to be used by Sales team to highlight benefits of company products and services to the potential customer;
- Execution of marketing campaigns and analysis of performance that leverage behavioural interest profiling to drive new client acquisition & sales revenue.
Develop, plan, execute, coordinate, lead and direct all Sales & Customer Relationship Management programmes namely:
- Development of outlets, programs, and sales incentives to sell slow moving inventory;
- Direct management of all major accounts and critical developing accounts; Supervisory management of all other accounts;
- Promotion of positive relationships with suppliers, partners, vendors, distributors and customers;
- Analysis of all sales data for profitability, product mix, supply-demand trends, pricing effectiveness and conducting of regular sales meetings to discuss results and strategies with sales personnel.
Execute Market Research and Competitive Intelligence with a view to understand the products and services offering / approach of key competitors; Communicate products and services differentiation to sales team; and Provide market price inputs.
Train and develop the marketing team and execute any other tasks assigned by superior officers.

Application Closing Date
16th November, 2018.

How to Apply
Interested and qualified candidates should send their Applications and CV to: career@laurafoods.com

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