Online and Offline Marketing Analyst at Coin Hub Nigeria

Posted on Mon 26th Nov, 2018 - hotnigerianjobs.com --- (0 comments)

Coin Hub Nigeria is currently seeking applications from suitably qualified candidate to fill the vacant position below:

Job Title: Online and Offline Marketing Analyst

Location: Kwara

Duties and Responsibilities
Graphics Design:

Advise on strategies to reach a particular audience
Determine the message the design should portray
Create images that identify a product or convey a message
Develop graphics for product illustrations, logos, and websites
Select colors, images, text style, and layout
Present the design
Incorporate changes recommended by the clients into the final design
Review designs for errors before printing or publishing them

Digital Marketing:

Devising strategies to drive online traffic to the company website.
Tracking conversion rates and making improvements to the website.
Developing and managing digital marketing campaigns
Utilising a range of techniques including paid search, SEO and PPC.
Overseeing the social media strategy for the company.
Managing online brand and product campaigns to raise brand awareness.
Managing the redesign of the company website.
Improving the usability, design, content and conversion of the company website
Responsibility for planning and budgetary control of all digital marketing
Evaluating customer research, market conditions and competitor data.
Review new technologies and keep the company at the forefront of developments in digital marketing

Social Media Management:

Manage social media marketing campaigns and day-to-day activities including:
Develop relevant content topics to reach the company’s target customers.
Create, curate, and manage all published content (images, video and written).
Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
Conduct online advocacy and open a stream for cross-promotions.
Develop and expand community and/or influencer outreach efforts.
Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.).
Design, create and manage promotions and Social ad campaigns.
Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review.
Analyze key metrics and tweak strategy as needed.
Compile reports for management showing results (ROI).
Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate.
Demonstrate ability to map out a comprehensive marketing plan. Drive strategies that are proven by testing and metrics.
Develop organizational elements in order to implement a proactive process for capturing happy, loyal customer online reviews.
Monitor trends in social media tools, applications, channels, design and strategy.
Implement ongoing education to remain highly effective.
Identify threats and opportunities in user-generated content surrounding the company. Report notable threats to appropriate management.
Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns.
Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results

Required Experience, Skills and Qualifications

Excellent written and verbal communication skills.
Strong knowledge of search engine optimization.
Graphic and visual design.
Data collection and analysis.
Content creation and copywriting.
Must be attentive to detail.
Must possess good reporting and analytical skill.
Must be able to multi-task.

Qualifications/Requirements

B.Sc or HND in Marketing, Public Administration, Business Administration, Communication or other related courses.
Certification in graphic design.
Certification in SEO.
National Institute of Marketing of Nigeria (NIMN) certificate will be an added advantage.
1 - 3 years relevant experience.

Application Closing Date
10th December, 2018.

How to Apply
Interested and qualified candidates should send their Application and CV to: coinhub@zoho.com

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