Brand Director at Yimei Hotel Management Co. Limited

Yimei Hotel Management Co. Limited belonging to Shangmei Life Group SUNMEI, which was founded in 2010 after eight years of development, has become one of the world’s leading hotel brands originating from China. Since then, we have set up operations in Russia, South Korea, the Philippines, Pakistan, Ethiopia, among others. Globally Yimei Hotel has been ranked as a top 20 hospitality group by HOTELS Magazine, and with more than 3500 hotels open worldwide, we have been ranked 12th in the world.

Since 2018,Yimei has focused its expansion strategy to the African Hotel market, bringing our advanced chain operations and superb management experience to regions around the world.

We look forward to hiring professionals in the capacity below to join us embark upon this exciting journey together:

Job Title: Brand Director

Location: Nigeria

Job Responsibilities

• Responsible for the company’s market strategy planning, implementation of marketing promotion, branding, public relations, activities, etc.
• Establish and improve the workflow and management system of the marketing and sales department.
• Market research and analysis of peers and industry development status, regular market forecasting and intelligence analysis to provide the basis for company decision-making.
• Manages employees performing activities to research, develop and deliver communication plans and branding strategies that align to the Boeing strategy.
• Supports efficient allocation of resources for communications activities and leads process improvements.
• Establish and improve the workflow of the management system of the marketing an sales departments.
• Manage the marketing team and conduct market training and guidance to team members and relevant departments.
• Formulate the company’s overall public relations strategy and externally represent the organization to stakeholders, interested parties and the public.
• Develop and control marketing budgets.
• Proactively look for and develop new opportunities to elevate the brand and its products,
• Collaborate with sales department in creating communication plans to push products and promotions.

Qualifications

• Minimum of a Bachelor's Degree preferably in Business Administration, Marketing, Mass Communication, or a related field, from a reputable institution, An MSc. degree would be an added advantage.
• Must have at a minimum of 5+ years of related Marketing, Brand and Marketing communications, or any related field, within the hospitality sector, and a Public Relations agency.
• Familiarity with advertising, Public Relations, digital and media agencies and all types of media operations.
• Demonstrated excellence in strategic communications across multiple platforms.
• Ability to communicate both orally and in written form with a clear and concise manner.
• Strong planning ability and an outstanding organizational skill, and the ability to handle multiple projects simultaneously while meeting key deadlines.

Application Closing Date
6th February, 2019.

Method of Application
Interested and qualified candidates should forward their Applications together with detailed CV via e-mail to: [email protected]