Business Development Manager at PFL Education

PFL Education is an international education consultancy with global presence in Asia, Africa, America, Australia, Dubai and Canada and the UK and operating in Nigeria since 1997. We represent the interest of several institutions in Australia, Canada, Dubai, New Zealand, USA and United Kingdom.

We are recruiting to fill the position below:

Job Title: Business Development Manager

Location: Victoria Island, Lagos
Reports to: Partner Relation Manager

Job Purpose

• To increase brand awareness.
• To develop and establish strong business relationships in the formal and informal sector.
• To coordinate public relations efforts.
• To generate and develop new business opportunities.
• To focus purely on marketing & selling.

Duties and Responsibilities
The responsibilities of the Business Development Manager in any case must be carried out by him/her only. The primary job duties and responsibilities are detailed as under.

Planning & Conceptualizing:

• Plan & conceptualize innovative ideas/ways to increase PFL business
• Generate and follow up business leads, create partnerships with institutions.
• Develop sound annual/quarterly marketing plan for the company's business.

Market Analysis & Benchmarking:

• Local mapping of target audience and developing the plan of action accordingly.
• Identification and penetration of new market segments for attainment of targets with a view to optimize revenue and taking care of PR and branding activities.

Budgeting:

• Provide input during budgeting on cost involvement with respect to business development, branding etc. and various below the line marketing/ promotional initiatives.

Sales:

• Develop competitive sales strategies for deeper market penetration.
• Create opportunities for the SRO teams to register students brought in through business development activities.
• Responsible for executing overall business marketing plan and lead generation.
• Presenting PFL to potential Schools and Universities through direct communication in face to face meetings, telephone calls and emails.
• Possess drive, motivation and acute attention to detail to ensure all sales opportunities are captured and explored.

Relationship Building:

• Prospecting, Identifying, & generating new business and generating additional business from those institutions which provide students to PFL.
• To establish and develop relationships with NGOs and commercial organizations sponsoring students to study abroad.
• Implement effective network for consistent growth and better market penetration.

Coordination:

• Actively and successfully manage the sales process: lead generation;
• sales pitch; negotiation; close; handover to the SROs teams.

Qualifications & Experience
Education:

• Bachelor's Degree in Marketing or a related field. A Master's degree is an added advantage.

Professional Experience:

• Minimum 6 years with at least 3 years experience in the area of international education.

Skills:

• Proven success in bringing business ability and demonstrable full knowledge of the Business Development process.
• Confident negotiator and ability to ‘close the deal’
• Capable of hands on problem-solving, with ability to generate ideas and solutions.
• A positive and determined approach to researching and analysing new business opportunities.
• Ability to cope with competing demands and to prioritise tasks.
• Strong communication skills in all forms including written, oral, email, telephone, and presentation.
• Excellent organisational and time management skills.
• Capable of working independently, and having responsibility as an individual.
• Be updated with business related market intelligence reports.
• Organize constant brand promotion and marketing using innovative cost-effective methods.

Application Closing Date
9th February, 2019.

How to Apply
Interested and qualified candidates should send their Application Letter and CV to: hr.nigeria@preparationforlife.com