Sub Category

Trainee / Graduate Jobs

Administrative Jobs in Nigeria

Advertising Jobs Nigeria

Accounting Jobs in Nigeria

Auditing Jobs Nigeria

Arts Jobs in Nigeria

Android / IOS Developer Jobs

Agriculture Jobs in Nigeria

Architecture Jobs in Nigeria

Aviation Jobs in Nigeria

Automobile Jobs in Nigeria

Banking Jobs in Nigeria

Computer & InfoTech Jobs

Computer / IT Support Jobs

Customer Service Jobs

Civil Engineering Jobs

Cook / Chef Jobs

Database Jobs in Nigeria

Driving / Dispatch Rider Jobs

Education Jobs for Nigerians

Real Estate Jobs

Electrical/Electronics Jobs

Engineering Jobs in Nigeria

Facility Mgt Jobs in Nigeria

Finance Jobs in Nigeria

Front Desk Jobs in Nigeria

Geology Jobs

Government Jobs in Nigeria-

Graphics Design Jobs

Hospitality Jobs in Nigeria

Hotel Jobs in Nigeria

HR Jobs in Nigeria

Industrial Attachment (Internship)

Insurance Jobs in Nigeria

Journalism / Content Writing Jobs

Law Enforcement / Security Jobs

Lecturing Jobs in Nigeria

Law / Legal Jobs in Nigeria

Linux & Unix Jobs Nigeria

Marketing & Sales Jobs

Maritime & Shipping Jobs

Medical & Healthcare Jobs

Military Jobs in Nigeria

Computer Networking Jobs

NGO Jobs in Nigeria

Oil & Gas Jobs in Nigeria

Oracle Jobs in Nigeria

Personal Assistant Jobs

PHP & MySQL Jobs in Nigeria

Physician / Medical Officer Jobs

Public Relation Jobs

Programming / Software Jobs

Pri/Sec Sch Teaching Jobs

Real Estate Jobs in Nigeria

Remote / Work-at-home Jobs

Research Jobs in Nigeria

Safety & Health Jobs

Secretarial Jobs in Nigeria

Security Jobs in Nigeria

Sales Jobs

Shipping & Maritime Jobs

Student Jobs in Nigeria

Software Developer Jobs

System Admin Jobs in Nigeria

Teaching Jobs in Nigeria

Telecommunication Jobs

Semi-skilled / Factory Work

Volunteer Jobs Nigeria

Web Developer Jobs Nigeria

Web Designer / Frontend / UI Jobs


Job Filter

Get Latest Nigerian Jobs Alert!
Enter your email below.










  
          Popular Jobs
Jibs-Ray Nigeria Limited Job Recruitment (3 Positions)

Khenpro Global Services Job Recruitment (9 Positions)

Amaiden Energy Nigeria Limited Job Recruitment (4 Positions)

Nestoil Limited Job Recruitment (5 Positions)

Yardoak Project Graduate & Exp. Job Recruitment (4 Positions)

HR-Light Consult Job Recruitment (4 Positions)

Fadac Resources and Services Limited Job Recruitment (8 Positions)

Roducate Limited Job Recruitment (3 Positions)

IO Furniture Limited Job Recruitment (5 Positions)

Scrapays Plc Job Recruitment (4 Positions)

Babban Gona Farmer Services Nigeria Limited Job Recruitment (3 Positions)

Schlumberger Limited Job Recruitment

Alfred and Victoria Associates Job Recruitment (7 Positions)

TotalEnergies Nigeria International Masters Degree Scholarship 2024

Advantage Health Africa Job Recruitment (4 Positions)

Odixcity Consulting Job Recruitment (9 Positions)

Agurate Online Limited Job Recruitment (4 Positions)

HR-EX Consulting Job Recruitment (7 Positions)

Kennedia Consulting Limited Job Recruitment (4 Positions)

Goldplates Feast House Job Recruitment (4 Positions)

Prestigious Consulting Group Job Recruitment (4 Positions)

Sun King (Formerly Greenlight Planet) Job Recruitment (4 Positions)

Coca-Cola Hellenic Bottling Company Job Recruitment (5 Positions)

Moniepoint Incorporated Job Recruitment (6 Positions)

DMOT Enterprises Job Recruitment (3 Positions)

Excel and Grace Consulting Job Recruitment (13 Positions)

MPI Group Job Recruitment (6 Positions)

Givanas Group Job Recruitment (9 Positions)

Golden Oil Industries Limited Job Recruitment (3 Positions)

Global Profilers Job Recruitment (13 Positions)

Repton Group Job Recruitment (6 Positions)

Medecins Sans Frontieres (MSF) Job Recruitment (5 Positions)

FinTrak Software Company Limited Job Recruitment (3 Positions)

Food Concepts Plc Job Recruitment (5 Positions)

Vesti Graduate Trainee Programme 2024

Aureole Consulting Limited Job Recruitment (6 Positions)

U.S. Mission in Nigeria Job Recruitment (9 Positions)

Malaria Consortium Job Recruitment (9 Positions)

Smart Partners Consulting Limited Job Recruitment (7 Positions)

Kaltani Job Recruitment (4 Positions)

Vixa Pharmaceutical Company Limited Job Recruitment (5 Positions)

West Africa Vocational Education (WAVE) Job Recruitment (7 Positions)

Concept Group Job Recruitment (8 Positions)

Reliance Health Job Recruitment (4 Positions)

Zenith Care Hospital Job Recruitment (3 Positions)

Wema Bank Plc Job Recruitment (7 Positions)

Danish Refugee Council (DRC) Job Recruitment (6 Positions)

President Paints Limited Job Recruitment (3 Positions)

Suacasa Nigeria Limited Job Recruitment (3 Positions)

Compovine Technologies Limited Job Recruitment (8 Positions)


Franchise Marketing Manager - Stills at the Coca-Cola Company

Posted on Fri 15th Feb, 2019 - hotnigerianjobs.com --- (0 comments)


The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands.

At The Coca-Cola Company you can cultivate your career in a challenging and dynamic environment. We are the largest manufacturer and distributor of nonalcoholic drinks in the world-selling more than 1 billion drinks a day. Unlock your full potential with a future-focused company that is known and respected throughout the world.

We are recruiting to fill the position below:

Job Title: Franchise Marketing Manager - Stills


Job ID: R-24147
Location: Lagos, Nigeria
Job Type: Full time

Position Overview
  • The Franchise Marketing Manager - Stills is the critical link in developing WABU's #2 Strategic Pillar - Winning With Stills, in line with the Global High-Performing Marketing Organization strategy; covering four key Stills categories (Juice, VAD, Tea, Water). The position includes both the responsibilities of a traditional Strategic Marketing Manager but also includes the responsibilities of a Senior Franchise Marketing Managers. In that the associate is expected to deliver outstanding short & long-term Stills Business Growth Strategies (including Portfolio management, Innovation Development, & Communication Platforms) that enable transformation from 143MM Unit Cases today to 250MM Unit Cases by 2020 while managing full implementation of the marketing agenda across 6 Bottling Franchises.
  • This role will have responsibility for ensuring that all WABU Stills Marketing Activities are aligned with TCCC Global Brand Strategies and Frameworks, Innovation Priorities, & Brand Standards. The role with provide on-going, to TCCC Corporate, reporting and collaboration covering: Visual Identity Adherence, Charter Communication Platform Leadership & Input, DME Spending Recommendations, and Importing & Exporting of Best-In-Class activities to grow the entire Global Marketing Community.
  • The role will lead the strategic dialogue with our IMC Marketing team, & Global/EMEA Charter leaders to ensure that all WABU Stills Marketing Communication requirements efficiently & effectively meet the business needs of all 31 markets through - writing of briefs, participating in feedback sessions & Global Marketing Gate meetings, creating local marketing plans, and adapting local communication, etc.
  • The role will also provide strategic marketing thought leadership and capability to the General Manager Stills & VEB - WABU and cross-functional team; applying the portfolio strategy into their M&A plans from design through to acquisition and ultimately towards full integration into The Coca-Cola Company's management. This will include but not limited to: Brand segmentation within each category, defining the proper Visual Identity transition and/or creation using Global Brand Guidelines, Brand positioning and investment strategies to ensure complementary equity building with existing TCCC Still brands.
  • The role will also be fully accountable for all local market (31 countries) 3-year Strategic Business Plans AND Annual Business Plan alignment with Bottler & Internal stakeholders plus all implementation activities. They will do this through managing three direct-reports: (1) Marketing Manager - West & Eq Africa; (1) Brand Manager - Islands & Mid-Africa; (1) Assistant Brand Manager AND one indirect report: (1) Senior Brand Manager - Nigeria 5 Alive. During 2018, they will closely work with CHI marketing team to integrate TCCC & CHI marketing teams into one cohesive unit; ultimately leading to additional direct reports covering Nigeria CHI business in 2019.
  • Lastly, this role will be the co-owner of the Business Units' new capability - Design Thinking Co-Laboratory Process. This process will enable the BU to leverage consumers to co-create business challenges (Innovation platforms, Asset/Platform exploration, Commercialization advancement, etc.). The role will work with key stakeholders throughout all functions to both brief, implement, and build capability within the organization to carry out 6-8 co-lab executions per year.
Key Duties/Responsibilities
Develop 3-year Stills Category Portfolio & Growth strategy; communicating and driving Strategy alignment & implementation across the 31 WABU markets:
  • Challenge all aspects of the marketing mix in terms of understanding and awareness of global, business unit and regional trends and their impact to local brands and subsequent plans; be the guardian of the integrity of TCCC Brands.
  • Manage business unit portfolio as a business in terms of drivers, opportunities and return; from “shelf” (OBPPC) to “sofa” (IMC) - using financial insight to make principle based strategic decisions which benefit the business unit;
  • Create Category & Brand Frameworks that establish growth corridors & strategic marketing platforms across each Core Category (Juice, VAD, Tea, Water); ensuring relevancy and flexibility to meet the diverse needs of all 31 markets as well as Stills/VEB Business Development Managers' acquired brand positioning.
  • Define Portfolio Segmentation for the business unit; approving Portfolio and Brand Strategies in line with agreed segmentation; leading the innovation agenda for the Stills portfolio through identification and execution of insight driven opportunities (Product, Package, Media, etc.) to engage consumers and customers.
  • Align strategy across the Business Unit, TCCC Corporate, & BU Leadership to ensure best-in-class implementation and engagement across the system; including CHI acquisition.
Lead Development & Implementation of BU-Wide & Global Charter projects to support the 3-Year Strategic Plan; ensuring Annual Business Plan is both on-strategy & best-in-class in delivering financial objectives:
  • Lead consolidating, transmitting, and adaptation of the collective needs with Sub-Saharan Africa & Global Marketing IMC teams; ensuring full integration of all marketing efforts (advertising, promotions, experiential, marketing assets…) within a consistent overall BU Category & Brand plan
  • Define marketing DME requirements and proper allocation across the Marketing mix elements; Ensuring global best practice is effectively communicated to manage risks and impact to the business.
  • Actively observe and ensure adherence to quality standards across all initiatives across the business unit; ensure advertising executions meet agreed success criteria & are in line with TCCC Brand Standards & guidelines.
Provide effective People Management & Marketing Community Development:
  • Lead coaching, development, and overall performance enablement of two direct - Marketing Manager (Gr12), Brand Manager (Gr10), Assistant Brand Manager (Gr8) and two indirect reports - Senior Brand Manager (Gr11) & CHI Marketing lead (Gr TBD); providing on-going coaching and feedback to improve their performance & potential.
  • Develop and train remaining all West Africa BU Marketing Managers (6 - Gr12s), through mentorship, to build functional capability in Portfolio Strategy, Communication Plan Development, and People Management
  • Lead training & development of West Africa Marketing Community through leading “Lunch & Learns”, providing mentorship to junior marketing associates, and other activities; building overall capabilities and performance of the Business Unit.
  • Participate in talent factory process - auditing both their and other members of the marketing community against agreed role description & competencies.
Lead Development, Implementation & Capability Building on the Design Thinking / Co-Lab Process across the Business Unit:
  • Create a more entrepreneurial, agile, user centered culture by developing design thinking capabilities across function heads and agency partners. In order to accelerate adoption, provide support for user functions as they build their own indigenous capability.
  • Assist users in ownership of the process while identifying and develop agency capabilities in executing Co-Labs; ensuring strong insight generation and solution recommendation is consistent with TCCC standards
Requirements
Required Experience:
  • 10-15 years job experience, within Brand Management in the FMCG industry.
Growth Behaviors:
  • Growth Mindset: Demonstrates curiosity. Welcomes failure as a learning opportunity.
  • Smart Risk: Makes bold decisions/recommendations.
  • Externally Focused: Understands the upstream and downstream implications of his/her work. Tracks and shares external trends, best practices or ideas.
  • Performance Driven and Accountable: Has high performance standards. Outperforms her/his peers.
  • Fast/Agile: Removes barriers to move faster. Experiments and adapts. Thrives under pressure and fast pace.
  • Empowered: Brings solutions instead of problems. Challenges the status quo. Has the courage to take an unpopular stance.
Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:
Click here to apply online

  

Comments (0)


Post a Comment
Name: *
Email: *
Comment: *