Regional Market Activation Officer at Accion Microfinance Bank Limited

Accion Microfinance Bank Limited  - Established in 2006, began operations in May 2007 on license from the Central Bank of Nigeria. Our management team comprises seasoned and distinguished professionals from diverse backgrounds complemented by the expertise of our technical partners, ACCION International. At Accion Microfinance Bank our core values, business philosophy and methodology distinguish us as one of the leading microfinance banks in Nigeria.

We are recruiting to fill the position below:

Job Title: Regional Market Activation Officer

Loaction: Lagos

Job Description

• The ideal candidate shall be responsible for working with regional teams though the respective Area managers, to coordinate and execute, regional based brand communication and market activation plans, in all the regions nationwide

Job Responsibilities

• Develop a thorough understanding of the regional brand communication needs and generate regional based marketing and communication plans in close collaboration with regional teams
• Work with regional teams to identify brand promotional opportunities and support them in sponsoring and participating in brand enhancing events and worthy causes
• Gather information and identify branding collateral needs in all branches through the regional managers
• Identify new opportunities for brand growth and influencer engagements in all regions, especially for new branches
• Ensure optimal branding and utilization of branded assets at all locations, their availability and compliance with the branded guidelines
• Ensure that all outlets are well supported with branch based branded kits, and the banking halls/outlets are merchandised appropriately as per branding standards
• Resolve all issues/queries with regards to activations, products and promotions
• Provide Informal training in regions on promotions and planned activities being run by marketing, and on the spot training/coaching of all visited branches on issues related to Regional Marketing Support
• Coordinate the logistical support for all marketing events, conferences, and exhibitions. Responsible for coordinating the creative direction, budget, execution
• Vendors: Work closely with the vendors to ensure effective delivery of branded items and other related logistics; and also work cross-functionally to ensure completeness of due process for vendor engagement, as per plan for specific events
• Together with the entire marketing team, contribute towards the planning, organization and execution of all events nationwide, and handle all activities as might be assigned
• Maintain and regularly update regional based marketing activity cycle plans and budgets
• Maintain and regularly update databases for regional brand promotional items
• Work with regional teams to maintain databases for media houses, and media personnel to effectively execute regional based media promotional campaign

Qualification & Experiences

• Minimum of 3 years of work experience, preferably in brand management or marketing
• Strong multi-channel writing skills, with experience crafting emails, web copy, social media, and collateral
• Direct experience in supervising
• B.Sc/HND in Business, Accounting, Finance, Economics or related area of study
• Experience in commercial strategic planning and budgeting
• Master concepts, processes and tools of marketing planning and Marketing implementation
• Experience in communications, advertising and if possible PR
• Knowledge of low income market
• Knowledge of micro, small and medium enterprise market

Key Performance:

• Professionalism and integrity.
• Deadline oriented. Dependability, requiring minimum supervision
• Strong leadership and people management skills
• Sound strategic thinking, business sense and market sense
• Strong analytic skills
• Excellent communication skills
• Languages: English required.
• Commitment to the social mission of financial inclusion

Application Closing Date
28th March, 2019.

How to Apply
Interested and qualified candidates should:
Click here to apply online