Digital Marketing Executive at Westfield Consulting Limited

Westfield Consulting Limited - Founded in January 2012, by a team of forward thinking Nigerians with over 40 years of cumulative work experience in management and consultancy, Westfield Consulting is a provider of Human Resource and Strategic Management Services. Our innovativeness and excellence in service delivery has made us a first choice to our growing clientele in various sectors.

We are recruiting to fill the position below:

Job Title: Digital Marketing Executive

Location: Ikeja, Lagos

Job Description

• Manage social media marketing campaigns and day-to-day activities including:
  • Develop relevant content topics to reach the company’s target customers.
  • Create, curate, and manage all published content (images, video and written).
  • Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
  • Conduct online advocacy and open a stream for cross-promotions.
  • Develop and expand community and/or influencer outreach efforts.
  • Oversee design (i.e.: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.).
  • Design, create and manage promotions and Social ad campaigns.
  • Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review.
  • Analyze key metrics and tweak strategy as needed.
  • Compile reports for management showing results (ROI).
• Design and manage website
• Email Marketing
• Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate.
• Monitor trends in social media tools, applications, channels, design and strategy.
• Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
• Seed content into social networks – put your content where it has a chance to spread.
• Write editorial content – write every day. Write something that you can use as content. At least 100 words per day and 1000 words per week.
• Create and upload videos to YouTube, Facebook, and Instagram.
• Post and comments on relevant blogs

Requirements
Candidate must:

• Be a Graduate
• Male
• Be within the age range of 23-30 years.
• Display in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, LinkedIn, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios.
• Demonstrate creativity and documented immersion in social media. (Give links to profiles as examples).
• Be proficient in content marketing theory and application.
• Experience sourcing and managing content development and publishing.
• Maintain excellent writing and language skills.
• Display ability to effectively communicate information and ideas in written and video format.
• Exceed at building and maintaining sales relationships, online and off.
• Practice superior time management.
• Be a team player with the confidence to take the lead and guide other employees when necessary. (i.e.: content development, creation and editing of content, and online reputation management).
• Make evident good technical understanding and can pick up new tools quickly.
• Maintain a working knowledge of principles of SEO including keyword research and Google Analytics. Highly knowledgeable in the principles of “Search and Social.”
• Possess functional knowledge and/or personal experience with WordPress.
• Demonstrate winning Social Customer Service techniques such as empathy, patience, advocacy and conflict resolution.
• Possess great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues.

Application Closing Date
Till Role is filled.

How to Apply
Interested and qualified candidates should send their Application Letter and CV to: cvs@westfield-consulting.com