First Bank of Nigeria Limited (FirstBank) is Nigeria's largest financial services institution by total assets and gross earnings. With more than 10 million customer accounts, FirstBank has over 750 branches providing a comprehensive range of retail and corporate financial services. The Bank has international presence through its subsidiaries, FBN Bank (UK) Limited in London and Paris, FBNBank DRC, FBNBank Ghana, FBNBank Gambia, FBNBank Guinea, FBNBank Sierra-Leone and FBNBank Senegal, as well as its Representative Offices in Johannesburg, Beijing and Abu Dhabi.
We are recruiting to fill the vacant position below:
Grow liability and asset products in the individual segment
Grow Bank’s business portfolio within the defined space for personal Banking (Salaried employees, non-salaried Individuals, other micro-segments, Youth, Gender and liability/Asset generation)
Generation of cheap deposits mix for the Bank, from the segments
Drive product uptake and increase share of the wallet as well as increased Top of the Mind Awareness (TOMA)
Provides overall direction, focus and consistent execution of consumer banking goals and strategies
Leads the organizations Personal Banking business line
Recognize Personal Banking opportunities in the market and devise plans on how to convert such opportunities into actual Sales
Works closely with Bank leadership to coordinate Personal Banking activities across the company
Responsible for leading the merger/conversion processes for Personal Banking on new acquisitions
Drive Personal Banking product sales and service process with related training
Partners with marketing leadership to ensure product development, technology, and call center all align to ensure holistic and high-quality customer experience.
Product development and management
External and internal resource management
Cost control management and income maximization
Manage succession, leave and rotation programs
Duties & Responsibilities
Coordinates with analytics teams to provide data analytics and management reports to assess progress and measure results
Build and motivate a high performing team committed to achieving consistently high levels of success
Responsible for consistent training, policy/procedures, and the incentive plan/payments across the consumer enterprise
Responsible for meeting annual profit and business plan goals
Effectively work with other departments to coordinate activities
Obtain Competitor information in instances where they could threaten Personal Banking offering
Develop competitive products to generate low cost funds and create risk asset
Primarily responsible for the segment’s strategic planning, alignment of all key corporate and commercial banking functions to the retail banking agenda and will be responsible for the segment propositions and strategic partnerships
Organize client engagements, roadshows, employee banking seminars, trainings, client communication management, etc. Following the propositions Strategic Goals (SG), this position incorporates into the Strategic Plan the expectations and direction from Management, Customers, Sales Force, Stakeholders and Employers
Drive coordination among the retail segments, by providing product distribution and sales support initiative to the product owners, and ensuring collaboration and communication to deliver and measure the intended strategic results in a timely manner
Business development for product positioning and market expansion
Institutional marketing and customer acquisition
Stakeholders management
Partnerships and alliances to support business
Product portfolio management and monitoring
Product campaign and marketing
Product training and marketing facilitation
Strategy implementation and facilitation
Advisory services to Business Units
Joint marketing calls at the regions
Management of product pricing to retain profitability
Industry profiling and market intelligence
Social capital maximization
People’s management
Mentoring, Coaching and Role modeling
Reporting
Project management and implementation
Product lifecycle management for business continuity.
Challenges:
Building reliable customer details database for revolving product lifecycle
Obtaining information on competing products
Lack of feedback channels, especially to regulators.
Lethargic Information Technology support
Unsatisfactory work condition
Planning:
Macro: 3 Years Micro: 3 months
Expenditure Budget:
Key financial/statistical measures of your organizational unit
Number of staff: Currently 14 plus 3 non-core
Staff Costs:
Costs that you control:
Income that your Division generates (if any):
Net Revenue:
Key Performance Indicators:
Customer count growth
Net revenue
Contribution to business
Turnover consumer asset
Turnover customer liability (LCY and FCY) Individual
Human Capital Return on Investment
Control Incidence
Customer Experience
Asset Quality
No of Principals with banked value chain
Customer Satisfaction Rating
Job Requirements
Education:
Minimum Education: First Degree; Higher Degrees /MBA/professional certifications compulsory
Experience:
Minimum experience - Ten years of general banking experience, 5 of which should be in Business Development/Product Management
Key Competency Requirements
Knowledge:
Extensive knowledge of competitor products and their application
Banking structure, policies and procedures.
Core Business Processes
Data Gathering and Analysis
Regulatory Compliance
Banking Operations
Extensive knowledge of First Bank’s services/products
Relationship management
Skill/Competencies:
Ability to evaluate needs of customers, and determine what products or service would best serve those needs
Interpersonal skills
IT and Computer appreciation
Communications skills(written and oral)
Selling and marketing skills
Must be self-solution driven, proactive and have acceptable knowledge of the business environment
Attention to details
Reasoning and Analytical Skill.
Performance Measurement & Assessment Skill
Supervisory skills
Application Closing Date
Not Specified.
How to Apply
Interested and qualified candidates should: Click here to apply online