Head, Shopper & Customer Marketing at GlaxoSmithKline

GlaxoSmithKline (GSK), one of the world's leading research based pharmaceutical and healthcare companies, is committed to improving the quality of human life by enabling people to do more, feel better and live longer.
GSK employs over 97,000 employees in over 100 countries worldwide.

GlaxoSmithKline Consumer Nigeria Plc is one of Africa's largest consumer healthcare companies, producing leading brands such as Lucozade, Ribena and Panadol.

GSK is recruiting to fill the position of:

Job Title: Head, Shopper & Customer Marketing

Ref No: 031213-2
Location: Lagos
Reporting To: Sales Director

Job Purpose/Scope

• This job exists to develop innovative and effective activation techniques for consumer communication at the point of sale grounded by insights into shopper motivation/behaviour and opportunities/constraints in different shopper channels

Key Responsibilities

1) Enhance Trade Channel understanding for GSK in Nigeria

• Demonstrate understanding of shopper and customer insights
• Periodically gather and analyse retail audit data for decision making
• Set up systems to track numeric and weighted distribution tracking for the Commercial team
• Use shopper and customer insights to develop competitive advantage through compelling category and channel plans

2) Develop and implement winning strategies at Point of Purchase (PoP)

• Interact with Brand teams to formulate PoP strategy in sync with the brand objectives
• Develop and agree action standards for implementation of PoP in conjunction with the Brand teams and Territory Heads to ensure effective execution.
• Liaise with Brand and Sales teams to develop suitable PoP material and robust implementation plan
• Ensure leading visibility of GSK brands in the market as per brand plans

3) Meet brand objectives by developing Trade Promotion strategy and having proper action standards and measurement criteria

• Liaise with the Brand and Sales teams to formulate Trade Promotion strategy which enhances brand prominence and helps in achieving sales & distribution objectives
• Deliver periodic trade promotion plans for the brands as per the strategy
• Liaise with Procurement team to source items from suppliers and ensure timely availability in the market
• Set up a robust system to track and monitor the execution of consumer promotions to ensure success

4) Manage/Optimise Budgets for all Trade promotions activities.

Qualifications, Experience

• A good first degree.
• At least 8 years Field Sales experience in a FMCG company or related industry.

Competencies

• Strategic Thinking and Planning.
• Shopper and Customer Insight knowledge.
• Analytical Skills.
• Commercial Acumen.
• Forecasting.
• Customer(external and internal) Relationship Management.
• Point of Purchase Execution.
• Influencing and Networking.
• Mentoring/Coaching.
• Expert in creating winning culture in teams.

Application Closing Date
16th December, 2013

How to Apply
Interested and qualified candidates should:
Click here to apply online