Brand Manager at Godrej Nigeria

Godrej Consumer Products is an emerging markets FMCG leader with a growing presence in Asia, Africa and Latin America. As a 120 year young group, our legacy is strongly built on values that reflect trust, integrity, and respect. Our fast rising growth is fueled by our exciting ambitious aspirations. Today, we enjoy the patronage of 1.1 billion consumers globally with three categories of hair care, personal care and home care products under our belt. In 2008, GCPL acquired the Kinky Group, as part of its foray into the hair extension business in Africa. Later, in 2015, Frika Hair (Pty) Limited, a leading premium hair extensions company in South Africa was acquired.

We are recruiting to fill the position below:

Job Title: Brand Manager

Location: Lagos

Job Description

• We are looking for an experienced Brand manager who is passionate about uncovering consumer insights and delivering innovative marketing campaigns.
• You will join a dynamic and fast-paced environment and you will generate strategies that grow market share and brand’s reputation, improve customer experience and drive growth.

Responsibilities

• Analyze how our brand is positioned in the market and crystallize targeted consumers insights
• Take brand ownership and provide the vision, mission, goals and strategies to match up to
• Translate brand strategies into brand plans, brand positioning and go-to-market strategies
• Lead creative development and create motivating stimulus to get targeted population to “take action”
• Establish performance specifications, cost and price parameters, market applications and sales estimates
• Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
• Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
• Oversee marketing and advertising activities to ensure consistency with product line strategy
• Monitor product distribution and consumer reactions
• Anticipate bottlenecks
• Brainstorm new and innovative growth strategies
• Align the company around the brand’s direction, choices and tactics

Requirements

• Excellent written and verbal communication skills
• Strong research and analytical skills
• Proven working experience as brand manager (At least 3years)
• Drive for results and leaderships skills
• Excellent understanding of the full marketing mix
• Highly creative with ability to think out of box
• Budget-management skills and proficiency
• Professional judgment and discretion that comes from years of experience in the field
• Analytical skills to forecast and identify trends and challenges
• Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
• Experience in identifying target audiences and devising campaigns that engage, inform and motivate
• Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
• Strong analytical skills and data-driven thinking
• Advanced communication and interpersonal skills
• Up-to-date with latest trends and marketing best practices
• Comfortable working with numbers, metrics and spreadsheets
• Comfort with CRM software
• In-depth understanding of the company’s current products and future concepts.

Application Closing Date
Not Specified.

Method for Application
Interested and qualified candidates should:
Click here to apply online