Business Development Manager (B2C2B) at Cashigo International

Posted on Mon 12th Aug, 2019 - hotnigerianjobs.com --- (0 comments)

Cashigo International, a new internet finance company in Lagos State is looking to fill the full-time services of the position below:

Job Title: Business Development Manager (B2C2B)

Location: Lagos

Job Description

Develop and execute Company’s B2C marketing strategy
Build a 3-year financial plan that drives individual customer growth and profitability
Oversee the end-to-end execution of integrated B2C marketing campaigns, focused on driving customer acquisition, engagement, and retention via multi-channel marketing, including Email, Onsite, Internet Marketing, Social, and more
Establish goals for the growth of B2C Marketing; adjust and evolve programs over time to meet these goals
Audit existing tools and systems and present assessment of any gaps in technology stack and/or data needed to drive B2C performance and scale
Identify the Company’s most profitable customer segments and map back to marketing campaigns and cost
Work closely with the cross-functional teams on budget and planning
Build a robust channel testing strategy that allows for continual learning and optimization of channel mix.

Qualifications and Education Requirements

Master's degree preferably in Marketing, PR and Communication or Business Administration
At least 3 years of previous experience in B2C digital marketing with ability to manage a meaningful budget, revenue numbers and team
Understanding of both B2B and B2C business models - experience with a B2C2B strategy is a plus
Strong spoken and written English skills
Strong understanding of effective PR and Marketing Communications
An ability to lead and inspire marketing team
Ability to identify, hire, manage, and retain key talent as you build out a B2C-focused team.

Application Closing Date
16th August, 2019.

Method of Application
Interested and qualified candidates should send their CV and Cover Letter using the advertised "Job Title" as the subject of their email to: moonshine8789@gmail.com

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