General Manager - Creative and Marketing at Smart Partners Consulting

Smart Partners Consulting is a leading indigenous HR Consulting Firm in Nigeria located in Lagos with services offered in Recruitment, Outsourcing, Training and HR Consulting. We are a growing firm providing services to top leading companies across the Oil & Gas, IT, Banking Industries and many others using our world class recruiting process with vibrant, talented and passionate team.

We are recruiting to fill the position below:

Job Title: General Manager - Creative and Marketing for a Fashion Business

Location: Lagos
Job Type: Full Time
Department: Creative and Marketing

Main Objective

• To provide operational leadership and direction for all units under creative and marketing department.

Job Responsibilities

• Marketing Strategy
• Work with website developer and designers to ensure website is user friendly, well-maintained and constantly updated with the latest Technology with an emphasis on merchandising and increasing sales.
• Maintain and update the online marketing plan for the website.
• Develop selling points, key features, and key sales messaging for online promotions and collateral.
• Work with marketing colleagues to create campaigns and improve search engine rankings, increase traffic to the site and strengthen customer loyalty.
• Monitor key performance indicators on the website and develop plans to improve them.
• Develop Strategies to increase traffic to the website with the incorporation of best tools, such as utilizing social media channels, search engine optimization and blogging to maximize revenue.
• Take responsibility for the management and the ongoing coaching of ecommerce team members in line with core skills/competences identified for the roles within best practice guidelines.
• Excellent Leadership and supervising skills to lead, direct and motivate e-commerce teams into meeting performance and growth goals.
• Partner with Operations Team to monitor and ensure stock is at appropriate levels.
• Discuss action planning, including specific milestones, timetables and monitoring activities to keep the team focused and to create and appropriate sense of urgency.
• Work with team to upload products and promotional banners to the website as well as attach prices, attributes and image ID to each product.
• Study front and back-end organization and propose functional recommendations regarding customer buying experience and digital merchandising to enhance web presence.
• Track and reports on all site metrics and statistics to optimize conversion and meet company objectives.
• Implement daily webpage changes (include SEO support) to maintain accuracy of public facing website content and functionality.
• Perform other duties as assigned by line manager
• Responsible for preparing creative look seasonal calendar and assignment of creative team into task.
• Responsible for ensuring all timelines are set and followed by creative team.
• Responsible for engaging other business unit on creative unit seasonal work plan
• Provide complete look for updating and reviewing of merchandising complete look line and database.
• Create matching stories from incoming merchandise using the order worksheet and send looks created to merchandising unit to aid allocation.
• Work with merchandising team to re-merchandise slow sellers in stores by recreating the look to aid sales.
• Responsible for ensuring merchandising complete look line sheet are used for upselling and cross selling.
• Responsible for using color as a guide to merchandise arrangement in store.
• Responsible for products visual merchandising and planning in store layouts to promote cross and up selling.
• Ensure hangers are arranged correctly facing the right away from the customers.
• Ensure every top must have bottoms to go with it. No merchandise most be found without a bottom.
• Responsible for preparing and executing photo shoot creative look essential calendar plan.
• Work remotely with stores to ensure that their windows are done properly and make sure corrections where need be.
• Responsible for changing window display according to theme/cycle and send the image to all store as a guide to ensure uniformity
• Responsible for ensuring external signage is clean and all letters displayed.
• Responsible for changing windows display once in 2 weeks or following schedule time-table.
• In-Store Products Arrangement Compliance Management
• Mannequin Visual Look Management
• Creative Photo-shoot Management
• Stores Seasonal Campaign Idea Generation and Executions
• Stores Voucher and Gift Promotion Management

Requirements

• Experience: Minimum of 15years with International Exposure
• Qualification: BSC/MSC with Relevant International Training
  

Application Closing Date
27th December, 2019.

Mode of Application
Interested and qualified candidates should send their detailed CV in MS word to: [email protected] using the job title has the subject of the mail.

Note: Only shortlisted candidates will be contacted