MTN Nigeria - The leader in telecommunications in Nigeria, and a part of a diverse community in Africa and the Middle East, our brand is instantly recognisable. It is through our compelling brand that we are able to attract the right talents who we carefully nurture by continuously improving our employment offerings even beyond reward and recognition.
We are recruiting to fill the vacant position below:
Job Title: Analyst, CVM Operations
Location: Lagos
Employment status: Permanent
Job Description
Assist in developing and implementing the Campaign Management Plans
Assist in the configuration, implementation and launch of various “Below The Line” offers/campaigns that are required/developed by the CVM team
Leverage the outbound and inbound channels for campaign execution aimed at reducing churn and increasing customers’ spend
Develop and execute micro-segmented marketing campaigns to generate incremental revenue and reduce dormancy on the network
Configure & implement CVM & BTL campaigns
Monitor and track campaign performance over campaign lifecycle
Manage the execution of Campaign Management calendar
Utilize both inbound and outbound campaign management platforms for the purpose of campaign execution, deployment and evaluation
Perform test & UATs for the new BTL offers
Responsible for developing and executing Below the Line campaigns with the aim of generating incremental revenue and reducing churn on the network
Manage the implementation and tracking of marketing campaigns
Write, edit and proofread campaign scripts to ensure the best and effective marketing communication is achieved to drive campaign uptake and improved campaign success rate
Analyze outbound and inbound campaign results and propose recommendations to the business based on campaign performance
Execution of contact policy
Take ownership of the Go to market process, ensuring all processes and customer journeys are designed and followed
Design monthly campaign calendar and campaign plan for execution ensuring timelines are met and targeting is in line with strategy
Manages the Campaign Management systems and channels
Perform Customer Lifecycle Management activities that translate into elongated customer life cycle based on CVM requirements
Demonstrate broad understanding of campaign management systems & channels for better performance of MTNN BTL activities
Interface with segment managers to understand their campaign needs and reflection on the campaigns’ plan
Liaise with vendors responsible for managing systems/tools/capabilities within CVM for campaign management
Contribute and participate in campaign idea generation meetings
Continuously seek self-professional development to sharpen skills and capabilities in a versatile and evolving digital landscape.
Foster active collaboration and relationships with employees across all levels and divisions in line with MTN’s VB and values.
Job Condition
Normal MTNN working conditions
May be required to work extended hours
Open plan office.
Requirements, Experience & Training
Education:
First degree in any related discipline
Fluent in English
Experience:
3 - 7 years’ experience in an area of specialisation; with experience working with others in a medium sized organization (Campaign Management, Customer Service, BTL Communications … etc.)
Experience in Database in telecommunications industry
Experience in developing test design, significance testing, establishing error ranges, and key success metrics.
Expertise in experimental test design
Experience with major campaign management platform(s) within telecoms industry
Demonstrable reporting & analytical skills
Good understanding of customer data analysis.
Minimum qualification
BSc or HND.
Application Closing Date
17th December, 2019.
How to Apply
Interested and qualified candidates should: Click here to apply online