Marketing Officer at a Laboratory Servicing Company - Westfield Consulting Limited

Westfield Consulting Limited - Our client, a Laboratory Servicing company is recruiting to fill the position below:

Job Title: Marketing Officer

Location: Lagos

Job Summary

• We are searching for a Marketing Officer to market the company’s products and services by developing and implementing marketing and advertising campaigns; tracking sales data; maintaining promotional materials inventory; planning meetings and presentations; maintaining databases; preparing reports.

Job Description

• Prospect for potential new clients and turn this into increased business.
• Research and build relationships with new clients.
• Formulate, develop and implement appropriate marketing strategies and business plans.
• Explore and exploit new markets, develop sales and brand awareness through networking and collaboration.
• Relationship management with customers and sourcing of new prospects.
• Set up meetings between client decision makers and company’s practice leaders/Principals.
• Meet defined objectives, mainly sales targets (value & volume), brand growth and market penetration
• Developing the marketing strategy for the company in line with company objectives.
• Implements marketing and advertising campaigns by preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations
• Prepares marketing reports by collecting, analyzing, and summarizing sales data
• Supports office staff by providing sales data, market trends, forecasts, account analysis, new product information
• Able to benchmark and understand market best practices
• Coordinating marketing campaigns with sales activities.
• Overseeing the company’s marketing budget.
• Creation and publication of all marketing material in line with marketing plans.
• Planning and implementing promotional campaigns.
• Manage and improve lead generation campaigns, measuring results.
• Overall responsibility for brand management and corporate identity
• Preparing online and print marketing campaigns.
• Monitor and report on effectiveness of marketing communications.
• Creating a wide range of different marketing materials.
• Working closely with research and development unit and assisting with new product launches.
• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
• Analyzing potential strategic partner relationships for company

Requirements

• Candidates should reside within and around Orile-Agege Axis
• Bachelor degree in Marketing or any Science background;
• 1-3 years’ experience in marketing with at least 2 years in Healthcare, Pharma, FMCG or Insurance Company.
• Qualified chartered marketer; Chartered Institute of Marketing Management, or similar body
• Must have completed or being exempted from National Youth Service

Application Closing Date
Till Role is filled.