Marketing Officer at a Laboratory Servicing Company - Westfield Consulting Limited

Westfield Consulting Limited - Our client, a Laboratory Servicing company is recruiting to fill the position below:

Job Title: Marketing Officer

Location: Lagos

Job Summary

• We are searching for a Marketing Officer to market the company’s products and services by developing and implementing marketing and advertising campaigns; tracking sales data; maintaining promotional materials inventory; planning meetings and presentations; maintaining databases; preparing reports.

Job Description

• Prospect for potential new clients and turn this into increased business.
• Research and build relationships with new clients.
• Formulate, develop and implement appropriate marketing strategies and business plans.
• Explore and exploit new markets, develop sales and brand awareness through networking and collaboration.
• Relationship management with customers and sourcing of new prospects.
• Set up meetings between client decision makers and company’s practice leaders/Principals.
• Meet defined objectives, mainly sales targets (value & volume), brand growth and market penetration
• Developing the marketing strategy for the company in line with company objectives.
• Implements marketing and advertising campaigns by preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations
• Prepares marketing reports by collecting, analyzing, and summarizing sales data
• Supports office staff by providing sales data, market trends, forecasts, account analysis, new product information
• Able to benchmark and understand market best practices
• Coordinating marketing campaigns with sales activities.
• Overseeing the company’s marketing budget.
• Creation and publication of all marketing material in line with marketing plans.
• Planning and implementing promotional campaigns.
• Manage and improve lead generation campaigns, measuring results.
• Overall responsibility for brand management and corporate identity
• Preparing online and print marketing campaigns.
• Monitor and report on effectiveness of marketing communications.
• Creating a wide range of different marketing materials.
• Working closely with research and development unit and assisting with new product launches.
• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
• Analyzing potential strategic partner relationships for company

Requirements

• Candidates should reside within and around Orile-Agege Axis
• Bachelor degree in Marketing or any Science background;
• 1-3 years’ experience in marketing with at least 2 years in Healthcare, Pharma, FMCG or Insurance Company.
• Qualified chartered marketer; Chartered Institute of Marketing Management, or similar body
• Must have completed or being exempted from National Youth Service

Application Closing Date
Till Role is filled.

How to Apply
Interested and qualified candidates should send their Application Letter and CV to: cvs@westfield-consulting.com using the "Job title" as the subject of the email.