Digital Marketing Specialist / Multimedia / Video at HOB System Tourism Limited

HOB System Tourism Limited is more than just the name of our company. We sell happiness! At HOB System Tourism, we believe in making Vacations available to the average Nigerians with our Property Portfolio in 23 Countries at more than 1,900 Resorts. Each year, our team of over 200 Staff deliver great Vacations.
We are a reminder that when you travel well, creating lasting memories and relationship with family and friends, you live a happier life. That is what we strive to help our members do each and every day. This is the hallmark of our company culture.

We are recruiting to fill the position below:

Job Title: Digital Marketing Specialist / Multimedia / Video

Location: Port Harcourt, Rivers

What You'll do

• Be responsible for creating impactful lead generation campaigns, nurture programs, optimize funnel conversion, and report on real estate lead generation activities.
• Increase top of funnel lead volume and implement and improve lead scoring models.
• Use industry standard tracking/tools to ensure lead capture and reporting is accurate.
• Maintain data quality standards across marketing and sales systems such as lead forms, database, CRM, and reporting tools.
• Develop, manage, optimize, and track marketing health metrics to enhance marketing ROAS across multiple channels.
• Optimize lead volume and quality while managing channel distribution, ad creatives, audiences, geo-targeting, and other variables to align with customer profiles and sales goals.
• Stay current on new, proven vacation lead generation techniques and test/incorporate into digital marketing program.
• Collaborate across multiple teams and subject matter experts including product, PR, real estate, analytics, copy and SEO, to maintain alignment with digital efforts.
• Evaluate and improve marketing automation process including CRM configuration concepts, and work closely with Marketing, Product, and Sales Ops to ensure optimal system operation.

Minimum Qualifications

• OND
• Experience Level: Entry level
• Experience Length: Less than 1 year

Skills You'll Need:

• Highly experienced in developing, managing, and optimizing paid search (SEM/PPC), paid social, and display campaigns.
• Proven ability to generate home buyer and/or home seller leads across multiple digital marketing channels.
• Digital marketing campaign experience.
• Self-starter with the ability to manage multiple marketing projects and adapt work style/processes in a fast-paced environment and meet deadlines with minimal supervision.
• The ability to operate effectively in an ambiguous environment and embrace changes as they arise.
• Advanced proficiency in Microsoft Excel or Google Sheets.
• Excellent written and verbal communication skills.
• A proven track record of setting and exceeding aggressive goals; evidence of the ability to consistently make good decisions through a combination of analysis, experience, and judgment.
• Experience with traditional marketing channels a plus.
• Proficiency in Microsoft Office Programs (Excel, Word, Power Point). Experience with HTML, Photoshop and/or content management programs/web programs (e.g. Dreamweaver, WordPress, etc.) is preferred.
• Web development and content development experience, including web site development and design, copywriting and email marketing (we would like to see sample portfolio of past web copy and web development work via live urls and/or pdfs).

Application Closing Date
Not Specified.