Trade Marketing Manager at Paga Limited

Paga is a licensed financial services company and a leading payments company in Nigeria with a massive transformative purpose - to make it simple for one billion people to access and use money. It was founded on the simple belief that the ubiquity of mobile phones can be leveraged in building an ecosystem that enables people to digitally send and receive money and creating simple financial access for everyone.

We are recruiting to fill the position below:

Job Title: Trade Marketing Manager

Location: Yaba, Lagos
Sector: Consumer Finance
Career Level: 9
Reports To: Head, Brand Strategy & Marketing
Experience: Minimum 7 years of experience working in a similar role.
Department: Brand Strategy & Marketing
Employment Type: Full-Time

About the Role

• The Trade Marketing Manager will lead the team to create the key elements of the trade marketing strategy for Nigeria’s largest financial services agent network.
• Responsibilities will include the design and execution of a unique, effective and efficient over-the-counter retail experience.

Primary Responsibilities

• Drive the development and execution of the trade marketing strategy for the Sales and Distribution unit.
• Collaborate with internal stakeholders for effective merchandising, trade programs, promotions, and pricing recommendations
• Maintain a close working relationship with the Sales & Distribution (S&D) team, ensuring that the trade marketing team is aligned with their efforts.
• Responsible for ongoing trade plan optimization – scoping business opportunities to grow the Agent and in-store merchant Network.
• Leverage personal professional experience to enable the trade marketing team to deliver creative thinking for all trade programs and projects.
• Gather and curate insights to inform trade programs’ development and execution.
• Manage a yearly budget with a strong emphasis on effective spending that clearly demonstrates a return on investment.

Knowledge and Skill Requirements

• Bachelor's degree in Business, Marketing, or related field.
• At least seven (7) years of professional marketing or business development experience.
• At least three (3) years of team management experience.
• Excellent knowledge of Excel and PowerPoint.
• Experience in FMCG sector or Experiential Marketing
• Must have completed the mandatory NYSC.

Key Competencies:

• Must have exceptional skills in developing, planning, and executing trade marketing projects.
• Proven analytical and strategic experience to positively impact sales.
• Strong decision-making skills and an understanding of where projects fit into overall business objectives and strategy.
• Demonstrated experience leading and mentoring a staff of marketing or trade professionals.
• Ability to prioritize projects as well as manage, delegate, and assign tasks to team members.
• Strong collaboration and interpersonal skills.
• Proven track record as a strong leader that delivers against business objectives.

Application Closing Date
Not Specified.