Marketing Director at a Quick Service Restaurant - Fadac Resources

Fadac Resources and Services - Our client, a well-known Quick Service Restaurant with branches all over Nigeria is looking to recruit a qualified candidate to join her team in the capacity below:

Job Title: Marketing Director

Location: Lagos

Description
We need a Marketing Director to implement and coordinate marketing strategies towards achieving the long-term growth and profitability objectives of the business.

Responsibilities

• Monitor effective utilization of brands marketing budget to achieve the set objectives
• Oversee design and implementation of comprehensive marketing strategies in creating awareness of the company’s business activities
• Oversee planning and execution of campaigns for corporate promotion, launching of new product lines etc.
• Build Strategic Partnership with external parties such as the media, Stakeholders and potential clients
• Integrate selected brand communication on behalf of the company
• Coordinate relationships with creative agency partners as well as cross-functional teams and external vendors.
• Lead cross-functional innovation teams to drive agreed innovation projects as it applies to products and store locations ensuring alignment to brands’ vision
• Review Brands’ prices in line with the company pricing policy and market realities to ensure brand profitability, recommend appropriate price, and cost structure adjustments
• Oversee planning, coordination, execution, and attendance of conferences, seminars, Fairs, exhibitions and any other events
• Control budget and allocates resources towards all projects
• Monitor progress reviews and approves performance reports
• Lead cross-functional innovation teams to drive agreed innovation projects as it applies to products and store locations ensuring alignment to brands’ vision
• Supervise marketing department and provide guidance and feedback to other marketing professionals
• Engage in the achievement of Goals & Objectives in line with the company’s vision, mission and values.
• Ensure company conducts its business in full compliance with all national, international laws, and regulations that pertain to QSR, as well as professional standards, accepted business practices, and internal standards.

Requirement

• Minimum Possession of a Postgraduate degree in Marketing/Business Administration or related degree.
• Minimum of 12-15 years Marketing hands-on work experience in a similar role in a related industry (FMCG/QSR). Membership of the NIMC, APCN, AAN, or any other related professional qualification is required.
• Knowledge in identifying target audiences creatively devising and leading across channels marketing campaigns that engage, educate and motivate
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Knowledge in setting up and optimizing Google Adwords campaigns
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Familiarity with Customer Relationship Management and Content Management System software
• Knowledge of traditional and digital marketing tools
• Knowledge of research methods; data analytics software
• Ideation and marketing strategy development.

Application Closing Date
28th February, 2020.