Senior Brand Manager at a Leading FMCG (Spirit & Wine) Company - PrisDav Consulting

PrisDav Consulting - Our client, a leading FMCG (Spirit & Wine) company in Nigeria is seeking to recruit a suitable fit candidate for the position below:

Job Title: Senior Brand Manager

Location: Lagos

Job Summary

• We are seeking to recruit a Senior Brand Manager to look after and expand key brands of the product portfolios. The ideal candidate will in addition to brand management, be responsible for new product development (NPDs).
• To develop, own, design, and assess new and existing company products. Oversee all stages of product development, from initial concept art, to finalization and distribution. Develop strategies to close gaps in the marketplace.
• Work with market researchers to identify how to reflect a brand's attributes in a new product, ensuring customer value and satisfaction with that product.

Key Responsibilities

• The Job holder has the responsibility for ensuring the achievement of the company’s market share, brand equity, gross margin, brand awareness and penetration.
• The Senior Brands Manager is primarily responsible for the development of brands plan and reviews of Seaman’s schnapps.
• The incumbent is expected to manage brands annual budgets, close the gaps and look for opportunities in the market place whilst constantly advising the Marketing Manager accordingly; to maintain/attain overall competitive superiority for the brands.
• The job holder must be well grounded in both the theoretical and practical knowledge of brand management especially in the fast moving consumer goods (FMCG) sector.
• Build and develop a marketing team which is competent, commercially astute, dedicated and efficient
• Manage nationwide marketing, advertising and promotional staff and all relevant activities
• Develop new marketing strategies that will improve sales and revenue performance
• Develop promotional material and distribution
• Train the marketing team for prospective client meetings, presentations, etc.
• Manage and develop a team of strong product line managers/merchants/buyers representing multiple categories to meet financial and operational goals
• Expertly negotiate from a position of strength, using data to drive targets, and think holistically about cost inputs, including product costs, accruals for damage and freight, volume discounts, etc
• Manage the budget and sales forecast
• Any other assigned duty.

Required Experience

• The job holder must be data driven, comfortable with the Microsoft office suites and be able to develop insights for data
• He or she must hold a B.Sc or HND in any suitable course; an MBA Marketing will be an added advantage
• Minimum of 10 - 12 years work experience, out of which 4 years must be at Brand Manager’s level
• The incumbent must be comfortable with traveling to different part of the country and must be organized to keep track of brand details
• FMCG experience; Understand market research
• Strong knowledge of social media and digital marketing
• Ability to leverage brands through social media, PR
• Experience working with other markets/ distributors

Required Qualifications:

• BSC / HND in any Business related field
• Master’s degree or an additional qualification is an added advantage

Required Skills:

• Analytical skills and attention to detail
• Creativity and an ability to produce innovative and original ideas
• Team working skills
• The ability to manage and allocate budgets
• Written and verbal communication skills
• Time and project management skills, including the ability to work on multiple projects at the same time
• An ability to think strategically and come up with campaigns

Application Closing Date
25th March, 2020.