Marketing & Trade Marketing Manager at a Beverage Company - Oasis Africa Consulting Limited

Oasis Africa Consulting Limited - Our client, a beverage company with strong growth plans, backed by international investors.

We are currently recruiting suitably qualified candidates to fill the position below:

Job Title: Marketing & Trade Marketing Manager

Location: Lekki, Lagos, Nigeria
Job Type: Full-time

Summery

• The Role is responsible for developing, implementing and executing strategic and cost-effective marketing plans for the company in line with the business and brands plans/needs of the company in order to attract potential customers and retain existing ones.

Responsibilities

• Prepare annual marketing and consumer plan
• Monitor volume and share growth against the plan and recommend necessary revision and solutions
• Develop strategies to ensure effective and measurable in-store execution of promotional items
• Responsible for achieving results through the development and execution of marketing plans (online and offline)
• Direct marketing planning meetings to evaluate current techniques and formulate new plans
• Conduct surveys to better pinpoint potential markets for products in the retail sector
• Managing all marketing for the company and activities within the marketing department
• Developing the marketing strategy for the company in line with company objectives
• Co-ordinating marketing campaigns with sales activities
• Overseeing the company's marketing budget
• Evaluate various marketing strategies to better understand areas where improvement can be made
• Implement online marketing campaigns to drive new leads and trials, including email marketing, newsletters, SEM (paid search), social media, mobile
• Support the Customer Segment Marketing and Sales Teams by executing marketing plans to achieve specific product or customer objectives and business plans
• Develop marketing and brand strategies to support organizational objectives
• Create a trade marketing strategy and communicating this to the marketing team
• Provide leadership and direction in the implementation of marketing plans, including direct response, marketing events, promotions, and advertisements. Develop, create, and manage timelines and project workload for initiatives
• Contribute to the development and execution of marketing campaigns to drive awareness, increase sales, and create loyalty
• Analyze campaigns, web metric trends and provide fast, accurate reports to improve and/or add functionality in order to gain the best ROI for the organization Marketing Plan Implementation
• Work collaboratively with Marketing and Sales teams to identify and support marketing plans and tactics to achieve prospect trial and sales objectives
• Track, monitor, and evaluate results for specific marketing programs and campaigns, to determine ROI and support the development and refinement of future marketing plans
• Initiate / Assist efforts to strengthen the brand identity, awareness, and consistency. Be the “brand champion”
• Conceptualize and execute marketing creative. Immerse in all aspects of the creative process; including conceptualizing how and when to use marketing materials and capture the target audience, and brainstorming and working with internal resources. Implement brand-building tactics, and recommend new ideas to increase brand awareness in the category
• Working closely with design agencies and assisting with new product launches as it relates to label designs, creative and print before handover for production and trade
• Ensure that all brand communications in trade is aligned with the company standards
• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives
• Analyze potential strategic partner relationships for company marketing
• All statutory compliance with regards to all Marketing Activities

Qualifications

• BA / B.Sc. / HND in Business / Arts related discipline plus MBA -Marketing
• Professional Qualification in Marketing/Advertising
• Advanced Diploma/Masters in Marketing/Business Admin , or related discipline
• Certification in Project/Brand Management.

Experience:

• 7-10 years’ cognate experience in Marketing.
• 3 - 5 years in Managerial roles

Salary and Benefits

• Pay/benefits are competitive based on industry standards

Application Closing Date
Not Specified.