PricewaterhouseCooper (PwC) Nigeria - Our client is an indigenous company incorporated to provide strategic storage, marketing, and logistics solutions for the downstream oil & gas sector in Nigeria.
Provide leadership over the Sales & Marketing department that aligns with the strategic goals of the company
Develop and implement lifecycle maintenance campaigns for key products, including analyzing market research and sales analytics, ideating messaging, developing sales tools, identifying competitive threats and taking action to mitigate; and creating best in class marketing/PR initiatives to drive sales
Tasked with implementing sales strategies that further the department’s agenda and drive enhanced revenue generation for the company
Develop and implement procedures, files, records, and follow-up systems to ensure marketing processes are managed in a well-organized and timely manner
In charge of developing weekly/monthly/annual and seasonal sales targets for the department, examining growth opportunities, enabling sales improvements, product mix development, and taking responsibility for the department’s performance against targets
Oversee the continual training and development of all members of the sales department
Maintain sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors
Attend industry events and conferences to generate new business leads
Operational Responsibilities:
Achieve all volumes / sales / revenue and profit targets as set by the company
Developing sales pitches and materials using self-conducted and other market analysis
Keeping sales and business origination team motivated
Setting weekly, quarterly, monthly, and annual sales targets for the Sales Executives and other Sales Representatives, making sure these targets are realistic and achievable
Approving all sales and marketing plans and budgets
Business Origination
General Responsibilities:
Shape and win new business through focus on customer value and the competitive environment
Establish an understanding of customer decision drivers, strategies, objectives and buying habits
Identify new potential local or international markets and evaluate the main players on these markets for better market positioning and technical partnerships
Create strategies to attracting potential customers and maintain productive relationships with them
Develop, maintain and manage administrative budgets and costs through the responsible use of planning and control systems
Manage a variety of special projects for the CEO, some of which may have organizational impact
Aggressively originate structured transactions with Counterparties, IOCs, Government Department and Parastatals, Refineries, NOC’s, Pipeline and Storage operators with the aim of developing long-term opportunities
Initiate the development of commercial offers to counter-parties and close on transactions such as term sales and purchases and other revenue streams, with input from the Commercial Team
Develop relationships with Key players in the Oil and Gas industry and introduce the Company’s Business Origination and Commercial teams to these relationships, in order to support the strategic growth of the Company
Develop a detailed Business Origination strategy with the aim of identifying the current Business Development Position of the Company and proffering solution for growth and change
Achieve financial objectives by anticipating requirements; submitting information for budget preparation; scheduling expenditures; monitoring costs; analysing variances
Perform initial analysis of “Request for Proposals” (RFPs) to determine the project scope; schedule, capabilities and profitability. Assess the client’s credibility in the market and compile the Project Assessment Report for approval.
Requirements
Minimum of a University Degree in Marketing, Business Administration, or any Business or Social Sciences field. An MBA or a Master’s degree in Communications, Marketing or any other related field is essential
Relevant professional qualifications
Minimum of ten (10) years’ work experience in marketing/sales/commercial position within the downstream petroleum industry.