Head - Digital Marketing & Sales at Deloitte Nigeria

Deloitte Nigeria - Our client in the Banking industry is recruiting suitably qualified candidates to fill the position below:

Job Title: Head - Digital Marketing & Sales

Location: Nigeria
Job Type: Full time

Job Description

• We are looking to hire for the position of Head Digital Marketing & Sales, who will research, develop and implement marketing opportunities.

Job Responsibilities

• Drive the bank’s product initiatives.
• Assist in the development and execution of tactical digital media marketing plans and budget.
• Enhance product definition and positioning using competitive information, market and product analysis.
• Manage social media profiles ensuring the brand, all products, events and initiatives leverage digital platforms to increase online brand awareness and trial.
• Merge data driven market understanding with customer feedback to prioritize go to market strategies.
• Provide support with online requests for editing existing or creating new platforms, on the website and social media platforms.
• Support sales and market through sales tools and market expertise to ensure their ability to effectively position and sell products.
• Make product knowledge readily available to all stakeholders through various resources.
• Find ways to sell products in the face of a down market.
• Research client base to find new types of customers and sells to them accordingly.
• Gather and analyze consumer behavior data (e.g. web traffic and rankings).
• Generate reports on marketing and sales metrics.
• Monitor and report competitors’ marketing and sales activities.
• Assist with developing strategies to drive online traffic on all social media presence.
• Assist with developing engagement strategy to relate with online influencers and key opinion drivers, to drive brand affinity.
• Assist with developing and managing digital marketing campaigns utilizing a range of media including social media, website, paid search etc.
• Assist with providing strategic support to internal digital communication initiatives.

Requirements

• Minimum educational level - Bachelor's Degree in social science or humanities or HND. A masters’ degree is an added advantage.
• Minimum requisite experience - at least 10 years work experience in the area of Business Development, Marketing & Sales in a bank including at least 5 years at management level.

Application Closing Date
Not Specified.