Digital Marketer / Brand Communications Officer at Louis Valentino Prixair (LVP)

Louis Valentino Prixair (LVP) is a proud indigenous Nigerian conglomerate which operates a wide range of businesses, including Real Estate Development & Investment, Property Management, Hotel Operations, Cleaning and Laundry services, Catering services and Media. A leader in each of our sectors of business, we offer integrated and advanced solutions for customers across multiple industries.

We are recruiting to fill the position below:

Job Title: Digital Marketer / Brand Communications Officer

Location: Abuja

Details

• Your role  involves the promotion of products and services through a variety of digital channels, using the internet and mobile technology. Push and pull marketing techniques, targeting consumers both directly and indirectly.
• In the role of digital marketer, you'll be involved in developing the organisation's multi-channel communication strategies and may work across several areas.

Technique Required Are

• Social media marketing - developing a distinct online presence by attracting high numbers of internet followers through social media channels such as Facebook, Twitter, YouTube and Instagram.
• Search engine optimisation (SEO) - developing strategies to increase the number of visitors to a website by achieving high-ranking placements in search results.
• Pay-per-click (PPC) campaigns - sponsored online advertising paid for by the business to appear alongside non-paid search results.
• Mobile marketing - includes app-based, in-game, location-based and SMS marketing.

Responsibilities
As a digital marketer, you'll:

• Create and upload copy and images for the organisation's website
• Write and dispatch email marketing campaigns
• Provide accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI)
• Research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums
• Assist with web visuals
• Communicate with clients, affiliate networks and affiliate partners
• Conduct keyword research and web statistics reporting
• Contribute to social media engagement and brand awareness campaigns
• Use web analytics software to monitor the performance of client websites and make recommendations for improvement
• Contribute to company and industry blogs and manage e-communications
• Assist with paid media, including liaising with digital advertising agencies
• Develop and integrate content marketing strategies
• Keep up to date with current digital trends
• Manage the contact database and assist with lead generation activities

Key Responsibilities

• Website Design and Development - May coordinate the design and functionality of the company website, working alongside web developers and web designers and coordinating the process.
• Content Strategy - Along with the design and functionality of a company website, you will also be responsible for all website content and for creating and implementing the content strategy to ensure online objectives are met.
• SEO and SEM - You are responsible for ensuring that the website is easily found by the target audience. Optimising website structure and content for search engines (SEO) and/or the use of paid online advertising (SEM).
• E-Commerce - Responsible for converting website visits into online sales. This is often achieved by making the online shopping experience as easy as possible and by introducing special deals.
• Social Networking - Responsible for managing the online presence and brand of the company. Social networking tools such as Facebook, Twitter and Google+ allow businesses to engage with consumers in real-time and you will  be responsible for this communication

Qualifications

• Degree in Marketing or a related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement.

Application Closing Date
16th July, 2020.