Brand7Ps Communications Limited is an innovative integrated marketing communications and digital technology services provider, helping our clients to release the potential of their brands by making sure that their benefits are clearly defined and effectively communicated to the target audience. At Brand7ps Communications Limited, idea rules and creativity drives all our solutions. Any solution based on proper marketing insight produces incredible marketing results. We research, plan, execute and measure all our campaigns.
We are specialist in strategy, branding, digital marketing, integrated marketing communications, market research, data analysis, recruitment, training, e-commerce development, and sales & repair of all digital devices. Our office is located at 82, Mobolaji Bank Anthony Way, Ikeja, Lagos State.
We are recruiting to fill the position below:
Job Title: Digital Marketing Executive
Location: Lagos
Job Type: Full time
Job Summary
The Digital Marketing Executive is responsible for customers' acquisition, engagement and retention leveraging on all digital platforms.
He/she assists in the formulation of digital marketing strategies to build a lasting digital connection with customers and stakeholders, planning and monitoring the ongoing company brand presence on digital/social media, establish and maintain positive relationships with key social media influencers, channels and bloggers, develop and maintain social media content calendar, coordinates online brand reputation management and social media crisis management.
He/She must be responsible for traffic acquisition and traffic conversion through the formulation and implementation of a 360 degree Digital Marketing Strategy.
He/She will carry out the execution of all Digital marketing campaigns Ц Website/Social Media Optimization, Social Media Marketing and Management, Search Engine Optimization, Search Engine Marketing, Google Display and Online Advertising, Social Engagement/Online Forum, Email Marketing, Mobile Marketing, Affiliate Marketing, Content Marketing and Blogging and Website/Social Media Analytics.
Job Description
Maintain company's social media presence across all digital channels
Develop engaging, creative, and innovative content (images, video and written) for regularly scheduled posts, which enlighten audiences and promote brand-focused messages and analyse content success
Oversee the development of online communication and update marketing/editorial calendars with online activities and campaigns.
Social Media Campaign Management - Facebook, Twitter, LinkedIn, Instagram, and Youtube
Create and manage a social media community/forum to enhance customers engagement and emotional connection
Professional use of Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Adobe Dreamweaver, Illustrator, Coreldraw and 3D software to create images and designs that identify companyТs product or convey companyТs message.
Adopt web content creation tools like Canva, iMovie, VideoShop in developing and improving user experience and engagement
Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends, Monster Insight etc.).
Executing Social Media efforts and striving to improve the results in terms of KPIs e.g. likes, followers, shares, tweets, etc Develop strategies focused on increasing engagement, awareness and followers.
Champions traffic acquisition and conversion using all digital marketing tools
Performing activities relating to Search Engine Optimization on a continuous basis. Be actively involved in SEO efforts (keyword, image optimization etc.)
Implement SEM, PPC, SMM, ORM and be proactive in preventing social media crisis
Requirements/Qualifications
B. Sc / HND in Marketing, Mass Communication, Computer science or any relevant discipline
Minimum of 3 years relevant experience
Be efficient in the use of Adobe packages, CorelDraw illustrator and 3D software
Working knowledge of ad serving tools (e.g. DART, Atlas)
Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
Highly creative with experience in identifying target audiences, media vehicles and devising media campaigns that engage, inform, educate and motivate
Experience with social media management systems like Hootsuite.
Good communication and interpersonal relationship skill
Must be technology enthusiast and hungry for success