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Manager, Retail Strategy & Operations at 9mobile (Formerly Etisalat Nigeria)

Posted on Wed 05th Aug, 2020 - --- (0 comments)

9mobile is a Nigerian private limited liability company. EMTS acquired a Unified Access Service License from the Nigerian Communications Commission in 2007. The License enables EMTS provide Fixed Telephony (wired or wireless), Digital Mobile Services, International Gateway Services and National/Regional Long Distance Services in addition to spectrum assignments in the 900 and 1800 MHz bands.

We are recruiting to fill the position of:

Job Title: Manager, Retail Strategy & Operations

Location: Lagos,NG

Job Summary

  • This role will have overall responsibility for the Retail Sales Strategy Conceptualization, Development & Implementation for aggressive growth aimed at driving high performance and operational efficiency by ensuring that targets and service levels are achieved. Provide leadership for the implementation of 9mobile projects and initiatives through the Retail experience centres to drive competitive advantage
  • The Manager of Retail Strategy & Operations will work closely with Commercial Leadership,Technical, as well as Functional Teams from Human Resource, Procurement, Legal,Facilities, Regulatory, CEM, Marketing, Digital Media, VAS Development and Product Development & Quality Assurance teams to develop and execute an aligned new Organic Sales strategy aimed at growing Sales Revenues.

Principal Functions

  • Continuously review retail sales activities, make recommendations for improvement and implement approved initiatives to ensure enhanced performance of the team.
  • Identify and recommend strategies for optimizing retail outlet performance and increasing profitability.
  • Identify required resources, personnel and funding to achieve retail sales strategy.
  • Manage inter-functional relations to ensure synergy across the various departmental functions.
  • Bear overall responsibility for the ongoing performance and achievement of retail sales targets and budgets.
  • Maintain, support and improve relationships with top level enterprise customers and assist in the winning of major business opportunities.


  • Coordinate all retail sales activities and ensure compliance with EMTS regulation/standard policies, Processes and procedures.
  • Propose/initiate specific sales campaigns aligned with retail standards and guidelines.
  • Identify, facilitate and manage human & material resource capacity, technical and training requirements to enhance productivity and increase performance in Retail
  • Identify and explore growth and expansion opportunities for profitable Retail coverage and enhanced service delivery.
  • Facilitate tactical intervention activities, operational plans and programs to boost organic revenue growth and realization of Sales targets in the experience centres (i.e. promos,communications support, network enhancement, visibility awareness etc.)
  • Develop and execute staff engagement activities to optimize staff output.
  • Develop Retail specific product and service offerings towards achievement of business goals and objectives
  • Periodic experience centre audit to ensure compliance with Retail SOPs and guidelines
  • Manage the conduct of periodic sales reviews to determine sales potential of the various outlets as input into the sales targeting process.
  • Proactively identify and advise senior management on potential revenue streams and customer needs in order to maximize revenue for the organization.
  • Assist in developing commission and bonus models and present suggestions to the Head, Sales Distribution (HQ)
  • Maintain up to date knowledge of EMTS products and solutions and interpret business customer needs to new value propositions tailored to meet the specific needs.
  • Forward segment/sector specific value propositions to the Head Retail.
  • Ensure consistent and qualitative service delivery to the customers.
  • Ensure maintenance of detailed customer database and carry out ongoing customer trend analysis to support retail sales strategies.
  • Monitor and ensure compliance of outlet infrastructure and equipment with defined company standards.
  • Provide leadership and guidance to team members and manage subordinates' performance towards the achievement of overall team objectives
  • Build team that provides day-to-day support for the Retail frontline team achieve set targets.
  • Prepare/compile agreed periodic activity and performance reports for the attention of the Head Retail.
  • Oversee prompt and efficient resolution of requests, complaints and other issues relating to Retail service delivery
  • Perform any other duties as assigned by the Head, Retail

Educational Requirements

  • First degree or equivalent in a relevant discipline.
  • Postgraduate/professional qualification in a related field will be an added advantage.

Experience,Skills & Competencies:

  • Seven (7) to Ten (10) years workexperience, with at least three (2) years in a supervisory role.
  • High level of knowledge and experiencewithin the telecom industry
  • Ability to create and execute successfulchannel & support strategies that will support/sustain growth.
  • Experience with relevant systems/tools[CRM, Inventory Mgt.]
  • Excellent communication skills (verbaland written).
  • Excellent executive level presentationskills.
  • Ability to successfully navigate andinfluence personalities, build and maintain relationships within a complexbusiness landscape


  • Analytical Skills: Able to analysecomplex data and translate findings in to executable strategy to achievedesired results
  • Interpersonal Skills: Able to form bondswith people and communicate effectively with all levels and get required buy-infor initiatives and plans. Enjoys working in a team environment and being partof a fast-growing company pioneering & leading
  • Leadership Skills: Able to lead a teamof diverse backgrounds/skills [commercial, financial and technical] withnecessary drive required to achieve set goals and objectives. Perceived as amentor.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:
Click here to apply online


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