Digital Marketing Manager at an E-commerce Firm - HR Leverage Africa

HR Leverage Africa - Our client in the E-commerce industry is currently recruiting suitably qualified candidates to fill the position below:

Job Title: Digital Marketing Manager

Location: Lagos

Job Description

• We are in need of a Digital Marketing Manager who will lead integrated digital marketing campaigns, measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

Job Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Communicate with followers, respond to queries in a timely manner and monitor customer reviews
• Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
• Suggest and implement new features to develop brand awareness, like promotions and competitions
• Stay up-to-date with current technologies and trends in social media, design tools and applications
• Administrate the creation and publishing of relevant, original, high-quality content (for all channels and ads)

Job Requirements

• BS / MS degree in Marketing or a related field
• Minimum of 5 years proven work experience as a digital marketing manager
• Hands on experience in content management
• Excellent copy writing skills
• Ability to deliver creative content (text, image and video)
• Solid knowledge of SEO, keyword research and Google Analytics
• Knowledge of online marketing channels
• Up-to-date with the latest trends and best practices in online marketing and measurement

Application Closing Date
Not Specified.