Senior Marketing Associate at WhotAfrica Digital

We have created the best and most fun digitized whot card game to be enjoyed anywhere and at any time the craving comes to connect with your childhood and relive all your fun moments, with certain twists. Enjoy our gift to you and click on the download button compatible to your device.

We are recruiting to fill the position below:

Job Title: Senior Marketing Associate

Location: Lagos
Job Type: Full Time

Responsibilities

• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door.
• Deploy successful marketing campaigns and own their implementation from ideation to execution.
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis.
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups.
• Build strategic relationships and partner with key industry players and agencies
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies.
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
• Analyze consumer behavior and adjust email and advertising campaigns accordingly.

Requirements

• Candidates must possess a Bachelor's Degree.
• Minimum of 2 - 8 years experience.
• Demonstrable experience in marketing together with the potential and attitude required to learn.
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
• Experience in setting up and optimizing Google Adwords campaigns
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.
• A sense of aesthetics and a love for great copy and witty communication
• Up-to-date with the latest trends and best practices in online marketing and measurement.

Application Closing Date
Not Specified

How to Apply
Interested and qualified candidates should:
Click here to apply online