Online Marketing Officer at HR Leverage Africa

HRLeverage - Our client in the Beauty and Cosmetics Industry is looking to recruit suitable candidates to fill the position below:

Job Title: Online Marketing Officer

Location: Lagos

Job Description
Our client in the beauty and cosmetics industry is currently in need of an Online Marketing Officer. The ideal candidate will be responsible for acquiring leads/customers and promoting sales by developing and optimizing digital marketing campaigns across all digital channels.

Job Responsibilities

• Manage and coordinate all digital marketing activities
• Develop, implement and manage all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
• Design and implement social media strategy to align with business goals.
• Develop engaging online content on social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc.
• Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
• Develop brand awareness and create a positive online reputation for the organization
• Evaluate and Monitor online media campaigns to ensure that they are relevant and effective.
• Identify new digital marketing trends and ensure that the brand is in front of the industry developments.
• Prepare accurate reports on our marketing campaign’s overall performance.
• Communicate with followers, respond to queries in a timely manner and monitor customer reviews.
• Keep up to date on the latest social media trends

Job Requirements

• Minimum of a bachelor's degree in business, marketing or any other related field
• A minimum of two up to five years of experience in online marketing
• Google Adwords and Analytics Certifications are a plus
• Extensive experience and knowledge of Google Adwords, Google Analytics, Bing Ads, Facebook Ads, etc
• Proven track record of leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Ability to deliver creative content (text, image and video)
• Excellent communication skills
• Analytical and multitasking skills

Application Closing Date
Not Specified.