Brand Manager at African Economic Congress

African Economic Congress is a social enterprise with a passion for transformative and progressive Africa.

We are recruiting to fill the position below:

Job Title: Brand Manager

Location: Asokoro, Abuja
Employment Type: Full-time

Job Brief

• We are looking for an experienced Brand Manager to help us build our brand and raise brand awareness.
• You’ll work across all levels and departments of our organization to find what makes us unique and communicate it to the world.

Responsibilities

• Analyze brand positioning and consumer insights
• Shape and communicate our vision and mission
• Translate brand elements into plans and go-to-market strategies
• Manage a team of marketing people working on brand initiatives
• Lead creative development to motivate the target audience to “take action”
• Establish performance specifications, cost and price parameters, market applications and sales estimates
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs
• Monitor market trends, research consumer markets and competitors’ activities
• Oversee new and ongoing marketing and advertising activities
• Monitor product distribution and consumer reactions
• Devise innovative growth strategies
• Align the company around the brand’s direction, choices and tactics

Requirements

• Proven working experience as Brand Manager or Associate Brand Manager
• Proven ability to develop brand and marketing strategies and communicate recommendations to executives
• Experience in identifying target audiences and devising effective campaigns
• Excellent understanding of the full marketing mix
• Strong analytical skills partnered with a creative mind
• Data-driven thinking and an affinity for numbers
• Outstanding communication skills
• Up-to-date with latest trends and marketing best practices
• Degree in Marketing or a related field.
• 4 - 15 years Experience.

Application Closing Date
30th November, 2020.