Digital Marketer and PR Relations at Beeptool Communication and Intergrated Services

Beeptool Communications & Integrated Services Limited,” Beeptool” is a wholly Nigeria owned and privately held technology applications business with a focus on digital healthcare services, Connectivity, and financial inclusion for the unconnected and unbanked in Africa through the provision of affordable smart solution.

We are recruiting to fill the position below:

Job Title: Digital Marketer and PR Relations

Location: Lekki - Lagos
Employment Type: Full-time

Key Duties and Responsibilities

• Plan and execute digital marketing campaigns
• Maintain our social media presence (Facebook, Twitter, Instagram, LinkedIn) across all digital channels and the brand of the company’s products/services.
• Create and implement the content strategy for all our websites to ensure online objectives are met.
• Identifies and evaluates new digital technologies and uses web analytics tools to measure site traffic to better optimize marketing campaigns, email marketing, social media, and display
• create and upload copy and images for the organization’s website and all platforms.
• Digital marketer is responsible for converting website visits to online sales.
• Measure and report the performance of all digital marketing campaigns. (ROI and KPIs).
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
• Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
• Coordinate and advertise media reports to improve marketing results and develop and monitor campaign budgets.
• Coordinate with the sales team to create marketing campaigns.
• Create, edit, and post content, videos, podcasts, and audio content of the company’s products/services on online sites and offsite.
• Create a social media marketing strategy and campaign by creating the content idea, budget planning, and implementation schedules.
• Receive customer feedback and generate ideas to increase customer engagement.
• Compose and dispatch email marketing campaigns and write press releases and other media communications to promote clients.

Requirements

• Bachelor's degree in Marketing or Communication and Adverting, or any related discipline.
• A Minimum of 2- 4 proven years of experience working with Start-up as a Digital Marketer.
• Proven experience in designing & implementing consumer digital marketing strategy including e-commerce, database acquisition and management, CRM activation, content development, SEO, social media activation, and digital paid media.
• Must be a graphic designer and have knowledge of video and picture editing software such as Adobe.

Skills and Competencies:

• Excellent written and verbal communication skills.
• Interpersonal and analytical skills
• Content creation skills
• Social networking skills such as Facebook, Twitter, Google+, and others.
• Proven experience in designing & implementing consumer digital marketing strategy including e-commerce, database acquisition and management, CRM activation, content development, SEO, social media activation, and digital paid media.
• Build and manage rich content like blog posts, e-books, webinars, whitepapers, reports, etc.

Application Closing Date
22nd January, 2021.