Social Media & PR Specialist at Accion Microfinance Bank Limited

Accion Microfinance Bank Limited  - Established in 2006, began operations in May 2007 on license from the Central Bank of Nigeria. Our management team comprises seasoned and distinguished professionals from diverse backgrounds complemented by the expertise of our technical partners, ACCION International. At Accion Microfinance Bank our core values, business philosophy and methodology distinguish us as one of the leading microfinance banks in Nigeria.

We are recruiting to fill the position below:

Job Title: Social Media & PR Specialist

Location: Lagos
Job Type: Full Time

Job Responsibilities

• Building and executing social media strategy through competitive and audience research
• Setting up and optimizing company pages within each social media platform
• Effectively manage internal and external stakeholders and build strong advocacy within the ecosystem
• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
• Set up and optimize company pages within each platform to increase the visibility of company's social content
• Formulates and implements public relations strategies
• Selects and manages communications with external agencies, as well as develops media marketing strategies and other non-campaign activities
• Developing and reviewing content (press releases, articles, etc.) on all channels on behalf of the Bank
• Lead survey initiatives and analyze public opinion and all other duties as assigned.
• Enhance the company's voice and presence through online and offline channels.

Qualification & Experiences

• A Bachelor's Degree in Public Relations, Marketing, Advertising, Communication or any related field.
• A minimum of four (4) years of experience in social media, corporate advertising, marketing, and relevant work experience in a complex work environment (preferably marketing/communications/e-commerce).

Key Performance:

• Strategic and creative thinker
• Ability to conduct robust research
• Excellent multitasking skills.

Required Knowledge:

• Strong creativity & innovation with good business acumen
• Membership of relevant professional body is desirable
• Excellent communication and interpersonal skills
• Excellent understanding of how to use marketing tools and techniques to increase visibility, profile and reputation of an organization
• Excellent understanding of the use of social media
• Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices
• Understanding of SEO and web traffic metrics
• Experience with doing audience and buyer persona research.

Application Closing Date
26th January, 2021.