Digital Marketing Executive at an Educational Firm - HR Leverage Africa

HRLeverage - Our client, an educational firm in Lagos is currently in need of suitable candidates to fill the position below:

Job Title: Digital Marketing Executive

Location: Lagos

Job Description

• We are in need of a digital marketing executive to assist in the planning, execution and optimization of online marketing efforts as well as promotion of products and services through various digital channels.
• The successful candidate will work closely with the internal marketing team and/or digital agencies to achieve specific company objectives set by the Head of Marketing such as; increasing digital sales, lead generation, brand engagement, and conversions.

Responsibilities

• Assist the team in the development of the overall digital marketing strategy
• Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display)
• Manage and maintain the company’s owned media including websites, mobile apps, and email/CRM software.
• Manage the creation of relevant and engaging digital content for publishing onto various digital platforms
• Manage social media marketing campaigns
• Manage digital advertising campaigns (SEM, Display, Social, Programmatic)
• Manage SEO campaigns.
• Set up conversion, pixel, and event tracking on the website and across various digital platforms.
• Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
• Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
• Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team.

Requirements

• BSc /BA in marketing or relevant field.
• Proven experience as Digital Marketing Executive or similar role
• Excellent understanding of digital marketing concepts and best practices
• Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
• Skills and experience in creative content writing.
• Analytical mindset and critical thinking.
• Excellent communication and interpersonal skills.

Application Closing Date
28th March, 2021.