MultiChoice Group is a leading entertainment company and we’re home to some of the most recognised brands on the continent. Our entertainment platforms – DStv, GOtv, Showmax and DStv Now - are a hub for more than 19 million people across 50 co
We are recruiting to fill the position below:
Job Title: Senior Manager, Showmax Partnerships (West Africa)
Location: Lagos
Reports to: Chief Expansion Officer
Direct Reports: Yes
Division: Connected Video
Department: Market Expansion
Purpose of the Position
To secure the functionality of our business and drive extensive and sustainable growth across the region
To Manage in-country and regional marketing, partner growth, customer interaction and content initiatives and activities
Grow the ShowMax brand in Country by focusing on BTL, Social marketing, Content Management, Partner on boarding, Partner ATL and Customer Activation
Drive Connected Video subscriber and revenue targets by effectively implementing and managing opportunities with strategic partnerships
Develop and present growth and GTM strategies and options that could increase the company’s addressable market
Benchmarking, Governance & Risk Management:
Constantly scan the market in order to identify, share and embed leading practices within MultiChoice, helping to build a world class marketing organisation and maintain market relevance
Identify key segments to target, including rationale / strategic objectives, and use customer insights to perform cluster analysis; classifying customers into segments based on spending, behavior, needs and attitudes
Financial Management:
Set budget for the Business Unit including the setting of goals and targets.
Manage financials and associated controls in respect of the Division (effective cost control).
Implement action plans in respect of budget deviations.
Manage Cash flow and control and financial reporting.
Manage departmental budgets including signing off of invoices and quotes within mandate. Escalate out of budgets or items higher than approved mandate to the next level manager.
Rigorously monitor expenditure against approve budgets and put measures in place to address variances. Continuously identify areas for improved efficiency and reduced cost.
Operational Delivery:
Manage, coordinate and evaluate all in country and regional Marketing, Partner Growth, Customer Interaction and Content initiatives and activities to ensure that they meet the local market development criteria, with a view to grow the market
Customer acquisition and retention, either directly or through partners
Identify and implement tactical market development initiatives that could meaningfully increase revenue opportunities
Ensure successful execution of GTM initiatives
Identify/analyze/report on industry and technology trends that should inform the GTM and product strategy
Identify/analyze/report on consumer trends that should inform the GTM and product strategy as well as commission research externally
Identify, propose and execute PoCs, in close collaboration with Customer Acquisitions and Comms, Product Development and Technology Development, to explore new ground and options to that could increase company revenue
Drive connected Video growth targets
Growth in customer base, conversion to paying customers
Stakeholder Management:
Develop and maintain ecosystem and partnership strategy
Identify and engage new go-to-market partners
Manage relationships with legal and regulatory units in VE Group with regards to market expansion
Identify, develop and manage external innovation partnerships in private and public sector including academia that can give the company access to extended research and innovation capabilities
Develop and maintain growth of partnership network
People Management:
Oversee the activities of the team to ensure effective delivery of business outcomes
Develop a high performing team by embedding formal performance management process using performance management systems and informal coaching. Encourage frequent knowledge sharing between team members
Determine and analyse development needs for the team and ensure that identified training requirements are budgeted for and executed
Interview and recruit new members of the team, including determining appropriate compensation levels with input from Human Capital
Create effective workforce and recruitment demand plans to ensure that current and future business requirements can be met
When required, initiate disciplinary processes for team members calling on support from Human Capital when required
Resolve grievances raised by team members and escalate only if required
Address poor performance of any team member through the formal Performance improvement programme and ensure that continued poor performance is appropriately dealt with
Motivate team members and ensure that their efforts are recognised.
Qualifications Essential
Post Grad Qualification or equivalent NQF Level 8 qualifications in Business Management / Marketing or similar
Project Management Qualification
Qualifications Preferred:
MBA advantageous
Experience:
A minimum of 8 years of experience in Business Development and/ GTM Strategy
Experience in managing diverse teams and stakeholders across different functional areas
Experience in regional expansion strategies
Must possess the ability to build, foster and nurture strong relationships and gain the respect of members of the cross-functional and affiliate teams
In-depth Knowledge of relevant OTT Technologies and Platforms