Digital Marketer - Lagos at a Food Processing Company - PTK Consulting Limited

PTK Consulting Limited - Our client, a major player in the Food processing industry is recruiting to fill the position below:

Job Title: Digital Marketer

Location: Lagos
Employment Type: Full-time

Job Description

• Design digital media campaigns according to business goals.
• Coordinate and manage the creation of all digital content such as website, blogs, info graphics, videos, etc.
• Establisha reputable online and work to improve brand presence.
• Maintain and manage all social media channels.
• Liaise with Marketing, Sales, and Product development teams.
• Suggest and implement direct marketing methods.
• Suggest strategies and methods for improvement.
• Regularly track and get insights into competitors’ strategies.
• Stay up-to-date with digital media technologies and the latest trends in social media.
• Implementing a social media strategy that will align with the brand’s business goals.
• Communicating and engaging with social media followers and responding to their queries on time.
• Analyzes social media analytical tools to understand consumer impression and make recommendations for new strategies.
• Interact with the various teams and departments, to help build impactful social media plans that benefit all facets of the business.
• Pitch social-media story ideas to keep followers apprised of new developments with company’s products and events within the business.
• Research audience preferences and discover current social media trends.
• Oversee and manage all social media accounts and pages.
• Develop a creative social media content calendar on a monthly or quarterly basis.
• Find creative ways to maximize content across platforms and media types.
• Reports social media performance through analytics weekly, monthly and often per campaign analytics.
• Writing of marketing copy to promote the company’s products/services.
• Regularly produce various content types, including email, social media posts, and blogs for the company.
• Actively manage and promote the company’s website as well as updating company’s website content when needed.
• Submitting of works to editors for inputs and approvals.
• Conducting keyword research using various tools and using search engine optimization (SEO) guidelines to increase web traffic.
• Collaborate with other departments to create innovative content ideas.
• Create content marketing campaigns to drive leads and subscribers on all social media platforms.

Application Closing Date
21st June, 2021.

How to Apply
Interested and qualified candidates should send their updated resume to: [email protected] using "Digital Marketer - Lagos" as the subject of the mail.