Digital Marketer - Lagos at a Food Processing Company - PTK Consulting Limited

PTK Consulting Limited - Our client, a major player in the Food processing industry is recruiting to fill the position below:

Job Title: Digital Marketer

Location: Lagos
Employment Type: Full-time

Job Description

• Design digital media campaigns according to business goals.
• Coordinate and manage the creation of all digital content such as website, blogs, info graphics, videos, etc.
• Establisha reputable online and work to improve brand presence.
• Maintain and manage all social media channels.
• Liaise with Marketing, Sales, and Product development teams.
• Suggest and implement direct marketing methods.
• Suggest strategies and methods for improvement.
• Regularly track and get insights into competitors’ strategies.
• Stay up-to-date with digital media technologies and the latest trends in social media.
• Implementing a social media strategy that will align with the brand’s business goals.
• Communicating and engaging with social media followers and responding to their queries on time.
• Analyzes social media analytical tools to understand consumer impression and make recommendations for new strategies.
• Interact with the various teams and departments, to help build impactful social media plans that benefit all facets of the business.
• Pitch social-media story ideas to keep followers apprised of new developments with company’s products and events within the business.
• Research audience preferences and discover current social media trends.
• Oversee and manage all social media accounts and pages.
• Develop a creative social media content calendar on a monthly or quarterly basis.
• Find creative ways to maximize content across platforms and media types.
• Reports social media performance through analytics weekly, monthly and often per campaign analytics.
• Writing of marketing copy to promote the company’s products/services.
• Regularly produce various content types, including email, social media posts, and blogs for the company.
• Actively manage and promote the company’s website as well as updating company’s website content when needed.
• Submitting of works to editors for inputs and approvals.
• Conducting keyword research using various tools and using search engine optimization (SEO) guidelines to increase web traffic.
• Collaborate with other departments to create innovative content ideas.
• Create content marketing campaigns to drive leads and subscribers on all social media platforms.

Application Closing Date
21st June, 2021.