Executive Marketer at Smart Partners Consulting Limited (SPCL)

Smart Partners Consulting Limited (SPCL) is an indigenous consulting firm poised on the business model of collaboration to provide professional services of Human Resources and Business Strategy to different companies in various sectors of Nigeria’s economy. It was incorporated in July 2013. Our idea of collaboration and partnership involves the synergy of tested experts in the market place to research, identify and proffer solutions to the ever dynamic needs of our Clients

We are recruiting to fill the position below:

Job Title: Executive Marketer

Location: Lagos
Employment Type: Full-time

Job Responsibilities

• Establish, implement and measure the effectiveness of mobile app paid advertising initiatives to drive adoption and engagement of a mobile app.
• Demonstrate ability to work at the planning level (generating bold and innovative ideas for growth via paid and owned channels) and at the tactical level (managing advertising campaign execution, creating and optimising campaigns, analysing traffic data and solving problems).
• Oversee and continue to improve tracking, attribution, and overall data access to analyse key metrics including cost to acquire, quality of the traffic by source, and return on investment.
• Build, develop and manage relationship with suppliers, agencies and multiple top mobile ad networks (e.g. Google).
• Provide complete performance reporting and analysis on all mobile marketing campaigns and take relevant action on insights gained.
• Collaborate closely with technical, business, and support teams to manage simultaneous time sensitive projects.
• Demonstrated ability to create innovative new marketing programs and/or partnerships that generate results (paid and owned).
• Superior verbal and written communications skills with extreme attention to detail.

Requirements

• BSc. / MSc. Degree in Marketing, Business Administration isrequired.
• Proven relevant work experience in paid mobile app marketing, mobile marketing, digital marketing, and/or display and search marketing.
• Proven track record of delivering customer acquisition growth and optimisation across key metrics.
• Previous experience managing online advertising and display campaigns, preferably third party app advertising campaigns with mobile ad networks and publishers such as Facebook, Google, etc.

Application Closing Date
Not Specified.