Content Specialist at Speedaf Nigeria

Speedaf was established in 2019. We are a joint-venture company invested by Chinese leading express enterprises. Since founded, we continuously expand global network, develop and optimize products, improve customer experience, and introduce IT technologies and equipment to realize automatic operations.

Currently, we are building an intra-Africa and China-Africa service network to support air, sea and road transportation with the aim to be the leading diversified integrated logistics solution provider between China and Africa. By doing so, it will reduce end-to-end logistics costs between China and Africa while providing a stable and recognized logistics services to our customers.

Speedaf is localization-oriented, and we believe in creating both opportunities and possibilities of every region we operate in. We work with local teams and understand needs of customers. We offer a variety of products and value added service to cover different commercial or personal scenarios for our customers.

We are recruiting to fill the position below:

Job Title: Content Specialist

Location: Lagos
Employment Type: Full-time

Job Description

• We are looking for a savvy content specialist to guide and develop the content creation process for our brand.
• As a content specialist, you will be required to research and define desired target audiences, manage the content creation and publishing process, and monitor consumer and content metrics.
• To ensure success as a content specialist, you should show a keen eye for detail and be highly creative.
• A skilled content specialist should be expert storytellers and possess excellent knowledge of consumer and content trends.

Responsibilities

• Meeting with the creative, marketing, and design teams to ideate and define content goals.
• Researching content and consumer trends to ensure that content is relevant and appealing.
• Developing content strategies to effectively reach the desired target audience and marketing goals.
• Creating content for a variety of platforms including blogs, websites, and social media.
• Proofreading and editing content before publishing.
• Ensuring that SEO and SMO strategies are effectively implemented.
• Managing content calendars and ensuring that the content remains consistent across all platforms.
• Coordinating with the marketing, design, and writing teams to ensure the timely delivery of assignments.
• Tracking consumer and content analytics and generating reports and presentations.
• Keeping up to date with content trends, consumer preferences, and advancements in technology.

Requirements

• Bachelor's degree in Literature, Journalism, Marketing, Communications, or similar.
• A minimum of three years of experience in content creation, marketing, communications, or similar.
• A portfolio of published work.
• Familiarity with content management systems such as WordPress, Drupal, and Joomla.
• Good knowledge of content and layout design tools such as Adobe InCopy and InDesign.
• Excellent computer skills with MS Office and Google Suite.
• Good knowledge of various content platforms such as social media, blogs, and print media.
• Strong understanding of content practices such as SEO, SMO, and PPC.
• Excellent written and verbal communication skills.
• The ability to keep abreast of content and consumer trends and advancements in technology.

Application Closing Date
Not Specified.