Head of Marketing at Genesis Cinemas

The Genesis Cinemas Brand and company was launched into the Nigerian market in the year 2008, in Lagos. By the month of December 2011, the company had served over 15 million customers. Since then, Genesis Cinemas has grown to 12 cinemas with over 45 screens and over 5000 seats. Genesis Cinemas has cinemas located in Lagos, Port-Harcourt, Warri, Owerri, Abuja and Asaba. Our strategy to continue to grow in all major cities of the country will have us opening in more locations in the years to come.

We are a major brand in the strategic Lagos market, with our current Lekki location situated at the most popular shopping mall in the country with over 800 parking spaces, housing some of the most prestigious Nigerian and international retail brands. Genesis Cinemas Lagos was the first cinema in West Africa to show a 3D movie (Green Hornet) in February, 2011.

We are recruiting to fill the position below:

Job Title: Head of Marketing

Location: Island, Lagos
Employment Type: Full-time

Primary Responsibilities

• Oversee the marketing department and consistently identify revenue generating opportunities for the Cinemas and Restaurants.
• Work closely with Management, clients, creative and content team to produce an effective and efficient marketing strategy focused on growing our customer base for our products and services.
• Implement market research, forecasts, competitive industry analysis and marketing campaigns to track customer and market trends in order to translate insights into actionable plans.
• Continually review changes to the market, customer trends and competitor activities, adjusting the marketing plan if necessary.
• Ensure the company’s brand message is strong, consistent and visible (offline and online) by organizing marketing events, producing and utilizing promotional materials, implementing email campaigns etc.
• Prepare marketing budgets and reports on ROI for marketing activities.
• Manage the development and implementation of marketing plans with a view to increase sales for the company, in line with the company’s financial objectives for the period.

Requirements

• Bachelor's Degree in Marketing or a related course of study.
• Minimum of 5 years’ experience in sales and marketing in the hospitality industry or retail business.
• Demonstrable experience leading a marketing team.

Remuneration
N350,000 - N400,000 / month.

Application Closing Date
28th July, 2021.

Method of Application
Interested and qualified candidates should send their CV to: [email protected] using "Head of Marketing" as the subject of the mail.