Digital Marketing Manager at Lagos Business School (LBS)

Lagos Business School is committed to creating and transmitting management and business knowledge based on a Christian conception of the human person and of economic activity relevant to Nigeria and Africa at large. We strive to be a world class business school which will have a significant impact on the practice of management.

We are recruiting to fill the position below:

Job Title: Digital Marketing Manager

Location: Lagos
Employment Type: Full-time

Job Description

• We are looking for an individual who is experienced in audience segmentation strategies, digital channel management, and tech-enabled communication tools.
• A strong performer in communications, omnichannel marketing, and best paired with experience in B2C/B2B.

Your Key Responsibilities

• Develop and drive an overarching content strategy that connects the dots between our internal and external audiences and includes clear, measurable KPIs.
• Formalize and evolve existing channel strategy to continue the momentum around our ongoing internal comms transformation, and best capitalize on new, digitally enabled comms vehicles.
• Manage Social Media marketing campaigns and day-to-day activities in line with KPIs including but not limited to:
• Management of LBS social media pages; create, curate, and distribute content relevant to the target audience across all assigned social media channels; ensuring proper content distribution, proper use of channels' features, and community management following standard execution guidelines.
• Community management - daily spam-check across all the channels and other commenting systems. Approve comments when necessary & quick response/monitoring of comments following the standard guidelines.
• Monitor trends and happenings across channels using social media tools such asIO Analytics, CrowdTangle, etc., and ensure time-to-market for the content distribution is efficient.
• Become an advocate for the Company in social media spaces, engaging in dialogues and answering questions where appropriate.
• Demonstrate ability to map out marketing strategies and then drive that strategy proven by testing and metrics.
• Monitor trends in social media tools, applications, channels, design, and strategy.
• Identify threats and opportunities in user-generated content surrounding the business - Report notable threats to appropriate management.
• Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the social media campaigns.
• Monitor effective benchmarks (best practices) for measuring the impact of social media campaigns. Analyze, review and report on the effectiveness of campaigns in an effort to maximise results.
• Keep up to date, research, and suggest new social media account management tools.
• Collaborate with other teams: Editorial, Video, and Sales teams to achieve company-wide goals.
• Support the Head of Unit to actively propose and help implement new and innovative strategies in order to meet and exceed the company's overall revenue and profit targets.

Requirements

• Bachelor's Degree or Master's Degree in Marketing, Journalism, Communications, or Public Relations
• 7+ years of digital marketing experience
• First-class communication skills – excellent written and oral communications (including presentations) as well as listening and interpretation skills
• Proven ability to work and team cross-functionally and cross geographically
• Strong interpersonal communication and relationship building skills with an ability to work well with all levels of the organization and different personality types/styles
• Project management and budget management are essential.

Application Closing Date
11th August, 2021.