Terragon is Africa’s fastest-growing enterprise marketing technology company. We aggregate and enrich difficult-to-source consumer data, generating measurable outcomes for telco’s, banks, and larger brands. Terragon uses its on-demand marketing cloud platform, attribution software, and deep analytics capability to enable thoughtful, targeted omni-channel access to 100m+ mobile-first African consumers.
We are recruiting to fill the position below:
Job Title: Product Marketing Manager
Location: Victoria Island, Lagos
Employment Type: Full-time
Job Profile
Product marketing managers at Terragon are responsible for developing effective marketing strategies and plans to communicate the features and benefits of new products to customers.
You will handle market research on current trending products, establish timescales for upcoming products, influence pricing and packaging, guide sales teams, develop messaging and market positioning around products and take part in presentations and events.
Frequently, you will be the ‘voice of the customer’ within the company, precisely researching consumer needs and experiences.
As a Product Marketing Manager, a typical day might include the following:
Build on product messaging that sets new products apart from others in the market to give them a unique selling point
Communicate the vision and value of new products to the sales team and develop sales tools that facilitate the selling process
Plan and participate in the launch of new services and products which involve several different departments
Brief the press and PR teams about new products
Take part in presentations
Obtain insights into customers’ usage of current products, untapped opportunities and buyer personas, through interviews, surveys, focus groups and sales data
Agree timelines and deadlines for the development of new products with product management and engineering departments.
Use market research data to establish product pricing
Create content such as case studies, videos, website copy and blog posts
Speak and present about products to both external and internal audiences
Test new goods and products
Propose and keep within a budget
Research competitor offerings
Recruit and develop a team of product marketing executives
You’d Be a Good fit if You Have
Bachelor's Degree in Business Administration, Marketing, Communications or a related field
3+ years of product marketing experience with at least 2 years of experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research)
Clear understanding of the growth funnel and metrics highly desired
Experience driving adoption for a B2B software product would be an advantage
Proficient in productivity applications such as Microsoft Office, Project or Basecamp.
Comfortable using collaboration and CRM tools such as Slack and Salesforce.
Familiar with marketing automation tools such as Marketo, Pardot and Omniture, and Google Analytics.
Power user of networking tools such as LinkedIn, Twitter, Facebook and Instagram.
Exceptional ROI-tracking skills, able to prove what is –or isn’t—working
Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.
Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player!
Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.
Benefits
You’d enjoy the following benefits:
Paid leave
Health Insurance
Remote + In-Office
Competitive salary.
Application Closing Date
17th September, 2021.
Method of Application
Interested and qualified candidates should send their CV and Cover Letter to: [email protected] using the Job Title as the subject of the email.