Social Media Assistant at Oolu Energy Limited

Oolu Solar is a growing solar energy provider in West and Central Africa with presence in Senegal, Mali, Burkina Faso, Cameroon, Niger and Nigeria and plans to expand within the region. Our vision is to be a leading energy and financial services provider for millions of customers in developing countries.

We are recruiting to fill the position below:

Job Title: Social Media Assistant

Location: Lagos
Employment Type: Full-time

Job Overview

• The candidate will be required to create a social media campaign for the company by building social media presence for our brand/products. The role will also be responsible for driving sales online, generating revenue, and creating top-of-the-mind awareness for our brand.
• The candidate will be required to run advertising campaigns and drive social engagement by creating high-quality original content. The candidate will also be required to engage influencers, manage our community by responding to comments, and oversee our customer service across all platforms.

Job Duties & Responsibilities
Social Media Engagement:

• Engage with the public through social media and ensure visitor flow to websites.
• Analyze and report on visitor data and devise new ways to market products.
• Develop and manage social media campaigns.
• Develop and oversee social media strategies.
• Work in partnership with social media influencers.
• Respond to customer inquiries regarding products and services.
• Develop and implement a marketing communication plan including a detailed calendar of campaigns, events etc.
• Measure and report on the success of every social media campaign.
• Collaborate with Sales, Call Center and Product Development teams.

Effective Content Strategy:

• Write and optimize content for the website and social networking accounts such as Facebook, Instagram, Linkedin, and Twitter.
• Manage and oversee social media content.
• Design and edit graphics and post videos, podcasts, and audio content to online sites.
• Sales, leads, prospect, and revenue generation using online content.
• Arrange webinars and webcasts.
• Create online banner adverts and oversee pay per click (PPC) ad management.
• Write copy for email marketing campaigns.
• Monitor SEO and user engagement and suggest content optimization.

Website Management:

• Manage and maintain the organization’s website.
• Track and analyze website traffic flow and provide regular internal reports.
• Attain key performance indicators such as reducing the website bounce rate, increasing dwell time, or improving conversion.
• Continually work on the Search Engine Optimization of the website.

Qualifications & Experience

• Degree in Mass Communication, Digital Marketing or any related field.
• Minimum 3 - 5 years of relevant work experience, in challenging/startup environments.

Skills & Abilities:

• Social Media Strategist using social media for brand awareness and impressions.
• Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+, and other social media best practices.
• Ability to notice patterns within statistics.
• Strong attention to detail and a strong analytical mind.
• Understanding of SEO and web traffic metrics.
• Experience in audience and buyer persona research.
• Good understanding of social media KPI.
• Familiarity with web design, graphics, and video editing.
• Excellent multitasking skills.
• Great leadership skills.
• Critical thinker and problem-solving skills.
• Team player.
• Good time-management skills.
• Great interpersonal, presentation, and communication skills.
• Good understanding of software packages and hardware; Power BI, SPSS, Tableau etc, are added advantages.

Application Closing Date
17th September, 2021.