Marketing Manager at Standard Bearers School (SBS)

Standard Bearers School (SBS) provides a child-centered academic programme in which our pupils are empowered to be the best God created them to be.

We pride ourselves on raising a Godly generation of tech-savvy leaders, creating a culture of empowerment where every child can be a leader by equipping them with core skills and competencies for future work.

We are recruiting to fill the position below:

Job Title: Marketing Manager

Location: Lekki, Lagos
Employment Type: Full-time

Job Description

• Qualified applicants must be able to develop and implement a growth and strategic business development plan that fosters attraction, conversion, and retention of students.
• The applicant will be charged with the responsibility of leading the Admissions and Marketing teams to ensure a seamless conversion through setting relevant policy, procedures, quality standards, customer service standards, and ensuring their delivery to all prospective parents are top-notch.
• Ensure that Standard Bearers Schools has effective and well-organized outreach programmes with the internal and external local community which develops and builds on the school’s reputation.

Key Responsibilities

• Develop, execute and regularly monitor marketing, retention, and admissions plan for the school that directs each phase of the internal and external marketing process.
• Manage Marketing and Student Recruitment budget and ROI of marketing activities carried out on daily basis.
• The preferred candidate must constantly ensure an up-to-date evidence base of the needs and concerns of our internal and external stakeholders in relation to the growth and retention of students.
• Contribute to the wider business through sharing best practices with the wider community and supporting business development opportunities.
• To ensure that your school’s key touch-points for parents, from awareness to signing and beyond, are based on parental needs and your school’s defined promises are properly designed, implemented, and monitored, and that each is evaluated for effectiveness.
• Conducting market research and identifying potential customers.
• Building strong relationships with new clients, while maintaining existing client relationships.
• Collate and maintain client information in the school’s database.
• Identify new business opportunities and partners.
• Demonstrate strong interpersonal skills with the ability to engage effectively with various levels of management, staff, and clients.
• Generation sales lead from corporates and professional bodies
• Analyse trends/news/competition in the corporate education sector.
• Set up strategic marketing plans for our products through comprehensive market research
• Proposal Writing
• Must be able to create an outreach program that widens the school’s network and positive relationships and reputation in and within the community.
• To ensure that every member of staff in the school is aware of their role in attracting, converting, and retaining students and is actively and appropriately engaged in all three activities.

Other Qualities:

• Commercially aware and results-driven with good business acumen.
• Self-motivated, flexible, and adaptable to different tasks at hand.
• Proactive and able to prompt others to ensure deadlines and targets are achieved, calm working under pressure.
• High level of integrity.
• Excellent time management and organizational skills.
• Proficient communicator both oral and written.
• Excellent attention to detail.
• Affinity with and interest in learning and building others.

Qualification, Experience & Knowledge Required

• Bachelor's Degree in relevant field.
• 7 years experience in a Sales / Marketing role within the education sector
• Strong analytical skills and a proven record of using data and research to support initiatives undertaken.
• Ability to build, manage and motivate cross-functional high-performing teams.
• Experience in monitoring competitor market activity.
• Experience in using digital and social media trends and tools to influence sales effectively.
• Understands and is able to build strong customer advocacy and repeat client loyalty and retention.
• Experience in high level networking to build creative and mutually beneficial relationships that positively impact strategic and tactical business development.

Application Closing Date
4th October, 2021.