Growth Marketing Lead at QuickCheck - Seedstars

QuickCheck is a Nigerian Fintech Startup of Seedstars portfolio with the mission of providing financial services to underserved consumers. Built by people who work towards solving real world problems, we realized that a large portion of the Nigerian population has no access to proper banking services... We want to fill this gap!

We are recruiting to fill the position below:

Job Title: Growth Marketing Lead

Location: Lagos, Nigeria
Contracted: Full Time
Level: Experienced

Job Description

• QuickCheck is seeking to hire a 'hands-on' Growth Marketing Lead to join its team in Lagos. You will take the lead on growth marketing strategies of QuickCheck product team based in Lagos, Nigeria.
• Your main duties include running experiments across the funnel, improving conversion rate, and working cross-department to collaborate on new initiatives.

Responsibilities
Responsibilities for this role include:

• Work with cross-functional teams (Product, UX/UI, support, data science, comm) to optimize conversions across the AARRR Funnel.
• Design and implement growth (acquisition + retention) metrics and reporting, and interpret data for actionable insights on a daily basis.
• Lead performance marketing strategy (optimization for and experimentation on Google Adwords Search, Re-marketing, Facebook ads Campaigns, referral marketing).
• Create, manage and experiment with new user acquisition campaigns; and retention strategies.
• Conceive and execute on a wide range of content campaigns to drive engagement.
• Manage ASO.
• Analyze data to monitor revenue/growth performance and uncover areas for improvement.
• Prepare and present recommendations, dashboards, and findings from experimental data all the way up to the executive level.

Your Profile

• Proactive, with an innate drive to exploring different options for reaching results, autonomously
• High attention to detail.
• 3+ years’ experience in digital and growth marketing.
• Solid project management skills: ability to lead and collaborate with cross-functional partners, prioritize high impact activities, and keep complex projects moving forward.
• A true Love for data: you can segment the customer base, analyze the marketing funnel, paid ads performance; AB testing is the way you choose between different options.
• You think out of the box and identify unconventional growth channel and test them quickly.
• Strong growth track record, with samples and results of past campaigns, involving mobile app products (ideally Android).
• Must: knowledge of Product analytics tools, Google Analytics, Ad Managers, Google Play store optimization, basic SQL.
• The ability to think strategically and develop comprehensive, data-driven growth plans.
• Outstanding written, oral, and organizational ability.

Benefits and Perks

• Be part of an international team.
• A high degree of autonomy, flat hierarchy, open communication and get shit done attitude
• Pension and health insurance schemes.
• Flexible working hours.
• Possibility of remote working depending on the role.

Application Closing Date
Not Specified.