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Head, Brand and Communications at a Leading Commercial Bank - PricewaterhouseCooper (PwC) Nigeria

Posted on Mon 27th Sep, 2021 - --- (0 comments)

PricewaterhouseCooper (PwC) Nigeria - Our client is a leading commercial Bank with over 4 million customers who are serviced across its numerous business offices and various other digital/modern banking channels.

They are recruiting to fill the position of:

Job Title: Head, Brand and Communications

Reference Number: 130-PEO01193
Location: Nigeria
Department: People & Change Nigeria
Job type: Permanent

Primary Objectives

  • Develop and execute innovative strategies that will promote the Bank’s brand visibility, competitive positioning, relevance, and goodwill.
  • Develop and implement communication plans and strategies that increase customer retention and increase the Bank’s profitability

Duties and Responsibilities

  • Establish style guides, brand guidelines, a brand vision, and a value proposition for the short and long term
  • Develop and implement strategic brand initiatives that will increase the Bank's visibility, trust, and business growth
  • Monitor and ensure corporate brand integrity across all product segments, platforms (internal & external) and communication channels
  • Responsible for creating, coordinating, and implementing campaigns, advertisements, communications, and other forms of public relations activities across various offline and online media/social media platforms
  • Maintain current knowledge of global marketing and branding trends across financial and non-financial sectors.
  • Accountable for all creative outputs, including web promotional materials, creative briefings, graphics, and photography
  • Assist in the creation of new products and launches as well as the identification of new business opportunities
  • Create execution plans for thought leadership initiatives that utilize a variety of material to increase the Bank's brand visibility, credibility, and trust in the marketplace, while also establishing the Bank's MD/CEO as a thought leader within the financial sector.
  • Review the material on the Bank's website and other mainstream multimedia marketing channels and New Media (Email, Digital - Blog, Online newspaper, Social Media) to ensure that it meets the required standard and promotes a positive image of the Bank
  • Make prudent use of the budget allocated for communications and promotional items to ensure a visible return on investment
  • Conduct competitor and customer analysis to gain insights into current trends

Key Performance Measures

  • Integrated brand communications plans
  • Wide brand awareness and trust
  • Financial controlling, coordination, and evaluation of brand activities 

Qualifications and Experience

  • First Degree in Marketing, Business Administration, Finance, or a related field
  • Master’s Degree is an advantage
  • Minimum of ten (10) years’ proven record in Brand communication & Marketing in a Bank
  • Minimum of five (5) years’ leadership experience with a strong and progressive track record of exceptional service delivery

Skills and Competencies:

  • Advanced knowledge of, and understanding of contemporary brand management principles and practice
  • Ability to apply information and knowledge to support brand and communication decisions
  • Ability to think strategically, using analytical skills to transform strategies into concrete actions
  • Good knowledge of the Bank’s product/services
  • Excellent communication skills, i.e., writing, presenting, and listening skills
  • Strong leadership, people management and supervisory skills
  • Strong negotiation skills

Application Closing Date
30th September, 2021.

How to Apply
Interested and qualified candidates should:
Click here to apply online


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