Digital Channel Officer at Owens & Xley Consults

Owens & Xley is a full service business consulting and advisory company located in Lagos, Nigeria. We love creating practical solutions that assist entrepreneurs navigate the day-to- day challenges of running a business.

At Owens and Xley Consults, everything we do is geared towards helping you build the business of your dreams and living the life you desire. Whether you are thinking of becoming your own boss or currently have your own business, we have solutions designed to support you.

We are recruiting to fill the position below:

Job Title: Digital Channel Officer

Location: Lagos
Employment Type: Full-time

Summary of Position

• In this role, you are required to design & implement strategies that help to promote the Company on social media by creating highly engaging content that by itself pulls the required traffic to our stores whether online or in-store for purchases in high volumes.

Main Duties and Responsibilities

• Develop a robust social media strategy for the Company
• Implement and manage marketing strategies in line with company goals and objectives.
• Ensure brand consistency across all channels in tone, voice, and terminology.
• Manage marketing campaigns across all the Company’s digital channels including but not limited to website, email, Instagram, Facebook
• Post platform-specific content for general, informative, and marketing purposes
• Review posts, monitor SEO and user engagement; suggest content optimization techniques, conduct research on the best ways to increase traffic, and analyze key metrics to determine which initiatives work best
• Create, maintain & grow new and existing relevant social networks to increase clientele base.
• Provide feedback from social media trends & research and advise the business on how to scale.
• Manage social media budget for paid advertising, social media management tools, designs, etc.
• Stay up to date with the latest social media best practices, apps development, current technologies, and trends and adjust strategy as social media evolves.
• Monitor, listen and respond to users while developing leads and collaborate with the sales team to create an exceptional customer experience.
• Compile end-of-month (EOM) reports showing results of social media interactions.
• Perform other tasks as assigned.

Qualifications

• HND / B.Sc in any related discipline.
• 2 - 3 years relevant experience in a retail / commercial environment.
• Experience in the fashion industry is an added advantage.

Additional Requirements:

• Must place a high premium on excellence as a standard.
• Excellent SEO, copywriting, design & content creation skills
• Sound knowledge of funnel marketing & marketing analytics
• Excellent customer service
• Proactivity, organization, and a very strong work ethic.
• Strong project management skills
• Organization & strong attention to details
• Business savvy & a strategic thinker
• Ability to balance competing demands & respond well to changed priorities.
• A desire to gain commercial exposure within a high-profile, international fashion business.

Application Closing Date
26th October, 2021.