Brand Strategist / Content Writer at the Workplace Centre Limited

The Workplace Centre Limited - We are a World Class Skills Development and HR / ICT Consulting Services organization that adds significant value to our clients and society.

We are recruiting to fill the position below:

Job Title: Brand Strategist / Content Writer

Location: Lagos
Industry: Technology
Level: Middle

Key Responsibilities

• Conducting extensive primary and secondary research.
• Staying up to date on consumer research and market trends.
• Analyzing research, data and trends.
• Creating competitive reviews and situational analyses.
• Identifying insights, challenges and opportunities.
• Developing brand architecture, positioning and strategy.
• Developing content for blogs, articles, product descriptions, social media, and the company website.
• Assisting the marketing team in developing content for advertising campaigns.
• Proofreading content for errors and inconsistencies.
• Creating compelling headlines and body copy that will capture the attention of the target audience.
• Identifying customers’ needs and recommending new content to address gaps in the company's current content.
• Writing compelling brand stories.
• Meeting and presenting to clients.
• Briefing and collaborating with creative teams.
• Leading ideation and brainstorming sessions.

Educational Requirements

• B.Sc., BA or HND in Business, Marketing, Branding, Communication or related field required.
• At least 4-7 years’ experience in the field
• Previous experience as a brand strategist or similar role.
• Excellent communication skills, both verbal and written.
• Experience leading client meetings.
• Analytical and problem-solving mindset.
• Creative and compelling storyteller.
• Strong research skills.
• Strategic thinker.
• Excellent presentation skills

Application Closing Date
15th October, 2021.