Social Media Manager at E'Sorae Luxury Brand

E'Sorae is your target brand for luxury and premium quality bed, bath, and fragrance products. E'Sorae has carved a niche for itself in the retail and hospitality industry by offering a wide selection of high-quality luxury towels, bathrobes, bedding, and other home essentials, that don’t cost an arm and a leg. We are obsessed with comfort, elegance, ambiance, and well-being, and revolutionizing the bedding industry, reshaping it from the ground up... Providing an exquisite kind of rest, just for you.

We are recruiting to fill the position below:

Job Title: Social Media Manager

Location: Lagos
Reporting Line: Creative Team Lead
Employment Type: Full-time
Start Date: Immediately

Job Summary

• The Social Media Manager will oversee E’Sorae’s interactions with the public through implementing content strategies across our social media platforms.
• The role will be responsible for creating original text and video content, managing posts, and responding to followers.
• You will manage our company image in a cohesive way to achieve our marketing goals.
• Ultimately, you should be able to handle our social media presence ensuring high levels of web traffic and customer engagement.

Responsibilities

• Develop creative and engaging social media strategies
• Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Pinterest, Instagram, Tiktok, and YouTube, adapting content to suit different channels
• Oversee, plan and deliver content across different platforms using scheduling tools
• Create engaging multimedia content across multiple platforms
• Develop, launch and manage new competitions and campaigns that promote E’Sorae and the brand
• Build key relationships with influencers across social media platforms
• Undertake audience research
• Manage and facilitate social media communities by responding to social media posts and developing discussions
• Monitor, track, analyze and report on performance on social media platforms using tools such as Google Analytics and Facebook insights
• Research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity
• Analyze competitor activity
• Recommend improvements to increase performance
• Set targets to increase the awareness of the E’Sorae brand and increase customer engagement

Requirements
Experience:

• Bachelors degree / HND in Marketing, Business Management, Journalism, Media and Communications, Public Relations or any other related field from a recognized institution
• Over two (2) years proven work experience as a social media manager or similar role
• Proven work experience as a Social media manager
• Hands-on experience in content management
• Strong copywriting and editing skills suitable for each platform, from knowing how to write a successful tweet to use effective storytelling techniques
• Knowledge and understanding of algorithms, search engine optimization (SEO), and Google Analytics
• Ability to deliver creative content (text, image, and video)
• Knowledge of online marketing channels
• Ability to express our company’s views creatively

Skills & Competencies:

• High energy and strong work ethics
• Excellent communication skills
• Analytical and multitasking skills
• Dedicated and ambitious
• Entrepreneurial mindset
• Proactive, innovative and result-oriented
• Project and campaign management skills
• Ability to work well under pressure in order to meet deadlines
• Skills in data analysis and interpreting statistics
• Organizational skills, with the capacity to prioritize and work across multiple projects
• Excellent team working, collaboration, and networking skills
• Able to work effectively and responsibly without close supervision
• An eye for detail and the ability to work accurately.

Application Closing Date
12th October, 2021.