Research and Content Analyst at First Excelsia Professional Services Limited

First Excelsia Professional Services Limited - Our client, a leading Edu-Tech Organization, is seeking suitable candidates to fill the position below:

Job Title: Research and Content Analyst

Location: Lagos
Industry: Technology

Job Description

• The ideal candidate will be responsible for creating, proofreading, re-structuring, and editing contents intended for the organization’s educational and health products across all platforms.
• He/ She will be responsible for producing marketing copy, creating content about industry-related topics, and updating the company’s products with new content across all platforms.
• Ultimately, the role holder will ensure effective development, delivery, and management of relevant content that appeal to target audiences, attract customers, and boost brand awareness.

Responsibilities

• Create a content development & delivery plan and manage the successful implementation of the plan
• Provide regular progress reports on the plan implementation
• Supervise product research including data collection on users, competitors & the marketplace and the consolidation of information into actionable items, reports and presentations for decision support
• Review and upgrade existing content to increase user engagement and product stickiness
• Create, proofread and edit written pieces (blog post, social media posts, et al) for grammar and style before publication
• Upload content into the product portals
• Script and edit content for motion pictures. Also, coordinate with marketing and design teams to illustrate articles
• Maintain and update comprehensive content inventory
• Ensure all-around consistency (style, fonts, images, and tone) across platforms
• Develop and execute approved calendar of activities
• Perform periodic content audit to keep content relevant and engaging.

Person Specification

• 2-3 years’ work experience as a Copywriter, Content Creator, or similar role.
• Minimum of a Bachelor's Degree in English Language, Journalism, Mass Communication, Marketing, or related field.
• Advanced Degree/other professional certification would be an added advantage.
• Required Competencies
• The following competencies are required to succeed in the role:
• Excellent written, editing, and verbal communication skills, with strong attention to detail
• Microsoft Office Proficiency
• Familiarity with Content Management Systems
• Content Management & Marketing
• Research and Analytics
• Ability to learn fast and think on your feet as you confront challenges.
• Excellent quality of writing
• Excellent organization and time management skills
• Good knowledge of consumer psychology.
• Creativity and insights into targeted audience’s styles/preferences etc.
• Excellent attention to detail
• Ability to work with little or no supervision.

Application Closing Date
31st October, 2021.