Digital Marketers at Gemstone Microfinance - Abuja & Kaduna

Gemstone Digital Solutions is a Subsidiary of Gemstone Microfinance, Gemstone Microfinance is a non-bank agricultural microfinance cooperative society. It is a registered national member of the Association of Non-Bank Microfinance Institutions of Nigeria (AMFIN). The society is also registered and regulated in every state where it currently operates.

With an annual turnover of N2 Billion, the financial services arm (RC: 1587936) of Gemstone Microfinance has been instrumental to the success stories recorded by its over 27,000 active members in the last two years of operation. In its two years of operation, Gemstone Microfinance has provided over N2 Billion in credits to its members in the agricultural business sector across its Thirty three (33) branches in twenty one (21) states and the Federal Capital Territory. The society’s main focus has been the development of the crop and livestock production, logistics, food processing and retail subsectors.

We are recruiting to fill the position below:

Job Title: Digital Marketer

Locations: Abuja (FCT) and Kaduna
Employment Type: Full-time

Job Description

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Requirements

• B.Sc / HND qualification in Marketing or a related field  with 2-5 years experience.
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Solid knowledge of website analytics tools (e.g., Google Analytics, etc.)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement.

Application Closing Date
31st December, 2021.